Dove Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove sales on Amazon US totaled 971,000 units in July 2026 (▼ 27.5% vs. the prior month), generating an estimated $11,480,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.4% of unit volume and 46.4% of revenue, while a typical listing is priced at $12.50. The keyword itself pulled 113,328 Amazon queries over the same period (▼ 24.6% MoM).
Zooming out to the 12-month window ending July 2026, the dove Top 50 moved 10,207,300 units and $118,622,769 in cumulative sales — an average of 850,608 units and $9,885,231 per month. Monthly throughput topped out at 1,340,000 units in June 2026 and dipped to 556,000 in May 2026, leaving the latest reading 44.4% higher than August 2025.
Dove Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
971K
▼ 27.5% MoM
Monthly Revenue 2026/07
$11.5M
▼ 21.4% MoM
Top 10 Market Share 2026/07
49.4%
Dove Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 10.3% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 480,000 units and $5,323,700 in July 2026 — 49.4% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove' on Amazon
July 2026
Is 49.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dove Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Dove is the best-performing dove brand in July 2026, moving 430,000 units across 8 ASINs for 89.6% of Top 10 volume. DOVE MEN + CARE follows with 50,000 units (10.4%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.58 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
8 ASINs in Top 10
89.6%
Units
430K
Revenue
$4.7M
Avg. price
$10.58
B00MEDOY2G
$10.97·★4.8·86K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.4K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB001ET7IQK
$12.97·★4.8·18.1K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
Units sold60KB00I69SEK0
$12.97·★4.8·12.2K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50KB00I69TI5K
$7.94·★4.8·15.4K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30KB0DK5RX74D
$8.84·★4.7·7.2K revsDove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
Units sold30KB01MRUOYWD
$8.97·★4.6·15.5K revsDove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
Units sold20K
DOVE MEN + CARE
2 ASINs in Top 10
10.4%
Units
50K
Revenue
$584.8K
Avg. price
$11.97
B08TKNMW1Z
$10.97·★4.8·3.1K revsDove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
Units sold30KB002TSA90M
$12.97·★4.8·13.8K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Trending Dove Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B002TSA90M booked 20K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B00CHHK7XE leads positive momentum with ▲ 33.3% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Price
$12.97
Rating
4.8
Reviews
13.8K
Latest month sales
B01MRUOYWD
Dove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
Price
$8.97
Rating
4.6
Reviews
15.5K
Latest month sales
B00CHHK7XE
Dove Invisible Solid Antiperspirant Deodorant Stick Powder 2.6 oz 2PK | For All Day Underarm Sweat & Odor Protection for women
Unlock to view ASIN details and product titles
Price
$7.94
Rating
4.8
Reviews
2.2K
Latest month sales
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