Dove Soap Bar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Soap Bar sales on Amazon US totaled 356,800 units in July 2026 (▼ 20.6% vs. the prior month), generating an estimated $4,508,469 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.0% of unit volume and 66.5% of revenue, while a typical listing is priced at $13.31. The keyword itself pulled 345,839 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the dove soap bar Top 50 moved 3,524,200 units and $43,366,469 in cumulative sales — an average of 293,683 units and $3,613,872 per month. Monthly throughput topped out at 449,200 units in June 2026 and dipped to 193,850 in May 2026, leaving the latest reading 48.4% higher than August 2025.
Dove Soap Bar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
356.8K
▼ 20.6% MoM
Monthly Revenue 2026/07
$4.5M
▼ 15.5% MoM
Top 10 Market Share 2026/07
67.0%
Dove Soap Bar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove soap bar listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 19.6% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 239,000 units and $2,999,980 in July 2026 — 67.0% of unit volume and 66.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Soap Bar' on Amazon
July 2026
Is 67.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B002TSA93Y
Dove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
20K
▼ 33.3%vs. prior month
$259.4K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
B0007D8E1C
Dove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
20K
▲ 0.0%vs. prior month
$258.2K
latest month
12-month trend
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Best Dove Soap Bar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dove soap bar brand in July 2026, moving 199,000 units across 7 ASINs for 83.3% of Top 10 volume. DOVE MEN + CARE follows with 20,000 units (8.4%), ahead of Olay on 10,000 units (4.2%).
With 4 brands splitting the Top 10 and 95.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
7 ASINs in Top 10
83.3%
Units
199K
Revenue
$2.5M
Avg. price
$12.41
B001ET7IQK
$12.97·★4.8·18.1K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00I69SEK0
$12.97·★4.8·12.2K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20KB08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB0026IJF96
$12.97·★4.8·2.8K revsDove Gentle Exfoliating Beauty Bar Soap , Renewing 8 Count 3.75 oz | For exfoliating care, Helps smooth dull skin, With plant-based cleansers, Sulfate-free
Units sold10KB00SD8JJL2
$11.00·★4.8·2.4K revsDove Beauty Bar Soap Sensitive, 3.75 oz 6 Bars | For Sensitive Skin, Fragrance Free and Hypoallergenic
Units sold9K
DOVE MEN + CARE
1 ASIN in Top 10
8.4%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.7·13.8K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Olay
1 ASIN in Top 10
4.2%
Units
10K
Revenue
$119.4K
Avg. price
$9.97
B00HV8TWNA
$9.97·★4.8·11.3K revsOlay Beauty Bar, Ultra Moisture,10x More Moisturizers, Nourishing Conditioners, Smooth & Gentle on Skin, Vitamin B3 Complex, For All Skin Types, Shea Butter Scent, 3.17 oz, (Pack of 12)
Units sold10K
Trending Dove Soap Bar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B001O4FYXY leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B003YOON0C close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001O4FYXY
Dove Beauty Bar Soap, Original Pack (4 Soap Bars), 3.17 Oz Ea | Dermatologist-Recommended 3-in-1 Hand, Face & Body Soap for Women & Men with ¼ Moisturizing Cream for Lotion-Soft Skin
Price
$9.98
Rating
4.8
Reviews
3.2K
Latest month sales
B003YOON0C
Dove Beauty Bar Soap Shea Butter 4 Count 3.75 oz | or Nourished, Radiant Skin, Enriches SkinF
Price
$7.97
Rating
4.8
Reviews
30.9K
Latest month sales
B08511Q534
Dove Beauty Bar Soap Sensitive, 24 Bars for Sensitive Skin, 3.75 oz | Fragrance Free and Hypoallergenic
Unlock to view ASIN details and product titles
Price
$31.94
Rating
4.8
Reviews
45.9K
Latest month sales
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