Olay Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olay Body Wash sales on Amazon US totaled 643,000 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $7,219,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.5% of unit volume and 55.8% of revenue, while a typical listing is priced at $11.85. The keyword itself pulled 181,820 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the olay body wash Top 50 moved 5,940,300 units and $66,375,040 in cumulative sales — an average of 495,025 units and $5,531,253 per month. Monthly throughput topped out at 796,600 units in June 2026 and dipped to 341,400 in May 2026, leaving the latest reading 63.2% higher than August 2025.
Olay Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
643K
▼ 19.3% MoM
Monthly Revenue 2026/07
$7.2M
▼ 16.5% MoM
Top 10 Market Share 2026/07
57.5%
Olay Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olay body wash listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 15.6% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 370,000 units and $4,029,100 in July 2026 — 57.5% of unit volume and 55.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olay Body Wash' on Amazon
July 2026
Is 57.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B07FD24RTR
Aveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B07ND4W7WR
Dove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
20K
▼ 33.3%vs. prior month
$219.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olay Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing olay body wash brand in July 2026, moving 290,000 units across 6 ASINs for 78.4% of Top 10 volume. Olay follows with 40,000 units (10.8%), ahead of Aveeno on 20,000 units (5.4%).
With 4 brands splitting the Top 10 and 94.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.48 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
6 ASINs in Top 10
78.4%
Units
290K
Revenue
$3.2M
Avg. price
$10.80
B00MEDOY2G
$10.97·★4.8·86K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.4K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
Units sold60KB073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20KB07ND4W7WR
$10.97·★4.7·3K revsDove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
Units sold20KB0CGYP4GYY
$9.97·★4.7·5.9K revsDove Serum+ Hydration Body Wash Hyaluronic Acid 6% Hydration Serum, 18.5 oz | Serum-infused moisturizing body wash with 6% hydration serum and hyaluronic acid for dry, dehydrated skin
Units sold20K
Olay
2 ASINs in Top 10
10.8%
Units
40K
Revenue
$418.8K
Avg. price
$10.48
B0D7XXQYNH
$9.99·★4.6·15.4K revsOlay Body Lotion for Women, Firming with Collagen Peptides Serum, Visibly Firmer Skin, 24hr Moisture & Hydration, Fast Absorbing Formula, Vitamin B3 Complex, For All Skin Types, 17 fl oz
Units sold20KB0G3XN8152
$10.97·★4.8·9K revsOlay Body Wash for Women, Ultra Moisture, 24/7 Moisture Barrier Repair, Hydrating Formula for Visibly Healthy Soft Skin, Vitamin B3 & Hyaluronic Blend, For All Skin Types, Shea Butter Scent, 35 fl oz
Units sold20K
Aveeno
1 ASIN in Top 10
5.4%
Units
20K
Revenue
$259.4K
Avg. price
$12.97
B07FD24RTR
$12.97·★4.7·12.8K revsAveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
Units sold20K
Trending Olay Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CX21RTHH booked 20K units at $9.98, with ▲ 0.0% MoM change. On the growth side, B0BHH1LBX2 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0G3XTVDD8 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CX21RTHH
eos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
Price
$9.98
Rating
4.8
Reviews
22.4K
Latest month sales
B0BHH1LBX2
Olay Body Wash for Women, Ultra Moisture, 24hr Moisturizing, Hydrating & Refreshing, B3 Vitamin Complex, Free of Parabens & Phthalates, for All Skin Types, Shea Butter Scent, 22 fl oz (Pack of 4)
Price
$25.98
Rating
4.8
Reviews
10.1K
Latest month sales
B0G3XTVDD8
Olay Body Wash for Women, Fresh Radiance, 24/7 Skin-Loving Freshness, Visibly Radiant, Plant Based Cleansers, Vitamin B3 & Antioxidant Blend, For All Skin Types, Birch Water & Lavender Scent, 22 fl oz
Unlock to view ASIN details and product titles
Price
$6.97
Rating
4.7
Reviews
8.7K
Latest month sales
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