Dandruff Shampoo For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dandruff Shampoo For Men sales on Amazon US totaled 490,000 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $8,374,490 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 54.4% of revenue, while a typical listing is priced at $18.16. The keyword itself pulled 23,272 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the dandruff shampoo for men Top 50 moved 5,477,500 units and $93,637,422 in cumulative sales — an average of 456,458 units and $7,803,119 per month. Monthly throughput topped out at 540,300 units in June 2026 and dipped to 302,500 in May 2026, leaving the latest reading 20.4% higher than August 2025.
Dandruff Shampoo For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
490K
▼ 9.3% MoM
Monthly Revenue 2026/07
$8.4M
▼ 10.0% MoM
Top 10 Market Share 2026/07
61.2%
Dandruff Shampoo For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dandruff shampoo for men listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 20.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $4,554,800 in July 2026 — 61.2% of unit volume and 54.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dandruff Shampoo For Men' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B00UOL93CG
Neutrogena T/Sal Therapeutic Dandruff Shampoo, Scalp Build-Up Control, 3% Salicylic Acid,Psoriasis Treatment, Seborrheic Dermatitis Shampoo, Clears Flakes, Fragrance Free, 4.5 fl oz
30K
▼ 25.0%vs. prior month
$229.5K
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B0006FMK98
Vanicream Shampoo, Helps Remove Oil, Flaking and Build-Up, 12 Fl Oz | Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$223.6K
latest month
12-month trend
B001UGL84U
Selsun Blue Medicated Antidandruff Shampoo, 11 fl. oz. | Maximum strength scalp treatment with 1% selenium sulfide, itchy scalp relief, for soft and silky hair
20K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
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Best Dandruff Shampoo For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing dandruff shampoo for men brand in July 2026, moving 150,000 units across 2 ASINs for 50.0% of Top 10 volume. Head & Shoulders follows with 50,000 units (16.7%), ahead of Neutrogena on 30,000 units (10.0%).
With 7 brands splitting the Top 10 and 76.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.79 to $23.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
50.0%
Units
150K
Revenue
$3M
Avg. price
$23.17
B00AINMFAC
$16.88·★4.6·112.4K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50K
Head & Shoulders
3 ASINs in Top 10
16.7%
Units
50K
Revenue
$641.3K
Avg. price
$14.77
B01NAAZEHL
$6.29·★4.7·6.6K revsHead and Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo + Conditioner 8.45 Fl Oz
Units sold20KB0B96LXQ49
$12.47·★4.8·1.7K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Units sold20KB07F38LXDM
$25.55·★4.8·23.3K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo Twin Pack, 32.1 fl oz Each, 72-Hour Dandruff Protection, Safe for Everyday Use on All Hair Types
Units sold10K
Neutrogena
1 ASIN in Top 10
10.0%
Units
30K
Revenue
$229.5K
Avg. price
$7.79
B00UOL93CG
$7.79·★4.5·20.6K revsNeutrogena T/Sal Therapeutic Dandruff Shampoo, Scalp Build-Up Control, 3% Salicylic Acid,Psoriasis Treatment, Seborrheic Dermatitis Shampoo, Clears Flakes, Fragrance Free, 4.5 fl oz
Units sold30K
Trending Dandruff Shampoo For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FWVGWRKV leads positive momentum with ▲ 900.0% MoM growth on 3K units, with B0B96LXQ49 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWVGWRKV
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 19oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Price
$13.97
Rating
4.6
Reviews
496
Latest month sales
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Price
$12.47
Rating
4.8
Reviews
1.7K
Latest month sales
B09B1RYJDJ
True+Real Coal Tar Therapeutic Tar Gel Anti-Dandruff Shampoo 1% Coal Tar, 6 Ounce
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.5
Reviews
3.6K
Latest month sales
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