Olaplex Bonding Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olaplex Bonding Oil sales on Amazon US totaled 420,000 units in July 2026 (▼ 46.0% vs. the prior month), generating an estimated $11,014,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.6% of unit volume and 42.0% of revenue, while a typical listing is priced at $27.16. The keyword itself pulled 39,618 Amazon queries over the same period (▼ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the olaplex bonding oil Top 50 moved 5,546,900 units and $145,367,668 in cumulative sales — an average of 462,242 units and $12,113,972 per month. Monthly throughput topped out at 778,000 units in June 2026 and dipped to 267,000 in May 2026, leaving the latest reading 4.1% higher than August 2025.
Olaplex Bonding Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
420K
▼ 46.0% MoM
Monthly Revenue 2026/07
$11M
▼ 49.5% MoM
Top 10 Market Share 2026/07
47.6%
Olaplex Bonding Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olaplex bonding oil listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 11.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,631,300 in July 2026 — 47.6% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olaplex Bonding Oil' on Amazon
July 2026
Is 47.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B0DB6CDLSM
Dove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
20K
▼ 60.0%vs. prior month
$199.4K
latest month
12-month trend
B001AO0WCG
Moroccanoil Treatment Hair Oil
10K
▼ 50.0%vs. prior month
$459.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olaplex Bonding Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing olaplex bonding oil brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. Olaplex follows with 50,000 units (25.0%), ahead of Mielle Organics on 40,000 units (20.0%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $32.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.2·21.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Olaplex
3 ASINs in Top 10
25.0%
Units
50K
Revenue
$1.6M
Avg. price
$32.67
B07PW4MTHV
$32.00·★4.7·54.5K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20KB07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20KB07D37SBHF
$34.00·★4.6·85K revsOLAPLEX N°.5 Bond Maintenance™ Strengthening Conditioner | Repair | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
Mielle Organics
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Trending Olaplex Bonding Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B001AO0WCG booked 10K units at $39.90, with ▼ 50.0% MoM change. On the growth side, B0CMJ4TCDG leads positive momentum with ▲ 66.7% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001AO0WCG
Moroccanoil Treatment Hair Oil
Price
$39.90
Rating
4.7
Reviews
91.7K
Latest month sales
B005DYJSCO
OGX Renewing + Argan Oil of Morocco Weightless Healing Dry Oil Spray, Lightweight Hair Oil Mist for Split Ends, Frizzy Hair and Flyaways, Paraben-Free, Sulfated-Surfactants Free, 4 Fl Oz
Price
$7.97
Rating
4.5
Reviews
11.2K
Latest month sales
B0CMJ4TCDG
VERB Ghost Weightless Fine Hair Oil | For Styling + Heat Protection
Unlock to view ASIN details and product titles
Price
$30.60
Rating
4.6
Reviews
11.7K
Latest month sales
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