Olaplex Bonding Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olaplex Bonding Oil sales on Amazon US totaled 410,000 units in July 2026 (▼ 46.4% vs. the prior month), generating an estimated $11,117,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.3% of unit volume and 39.2% of revenue, while a typical listing is priced at $27.73. The keyword itself pulled 41,270 Amazon queries over the same period (▲ 17.6% MoM).
Zooming out to the 12-month window ending July 2026, the olaplex bonding oil Top 50 moved 5,590,600 units and $149,639,630 in cumulative sales — an average of 465,883 units and $12,469,969 per month. Monthly throughput topped out at 765,000 units in June 2026 and dipped to 266,000 in May 2026, leaving the latest reading 1.5% lower than August 2025.
Olaplex Bonding Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
410K
▼ 46.4% MoM
Monthly Revenue 2026/07
$11.1M
▼ 50.5% MoM
Top 10 Market Share 2026/07
46.3%
Olaplex Bonding Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olaplex bonding oil listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 12.2% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $4,356,700 in July 2026 — 46.3% of unit volume and 39.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olaplex Bonding Oil' on Amazon
July 2026
Is 46.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B0DGZ5TNW4
OGX Bond Protein Repair 450°F Heat Protect Spray, 6.5 fl. oz | Weightless Repair Mist, Nonstop Damage Protection*, All Hair Types, Heat Spray, Preps Hair for Styling
10K
▼ 50.0%vs. prior month
$95.1K
latest month
12-month trend
B001AO0WCG
Moroccanoil Treatment Hair Oil
10K
▼ 50.0%vs. prior month
$459.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olaplex Bonding Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing olaplex bonding oil brand in July 2026, moving 50,000 units across 1 ASIN for 26.3% of Top 10 volume. Olaplex follows with 50,000 units (26.3%), ahead of Mielle Organics on 40,000 units (21.1%).
With 5 brands splitting the Top 10 and 73.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $32.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
26.3%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.6K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Olaplex
3 ASINs in Top 10
26.3%
Units
50K
Revenue
$1.6M
Avg. price
$32.33
B07PW4MTHV
$32.00·★4.7·54.5K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20KB07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20KB07D37PQGL
$32.99·★4.6·83.6K revsOlaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
Units sold10K
Mielle Organics
1 ASIN in Top 10
21.1%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Trending Olaplex Bonding Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DGZ5TNW4 booked 10K units at $10.00, with ▼ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGZ5TNW4
OGX Bond Protein Repair 450°F Heat Protect Spray, 6.5 fl. oz | Weightless Repair Mist, Nonstop Damage Protection*, All Hair Types, Heat Spray, Preps Hair for Styling
Price
$10.00
Rating
4.6
Reviews
4.9K
Latest month sales
B001AO0WCG
Moroccanoil Treatment Hair Oil
Price
$39.90
Rating
4.7
Reviews
91.7K
Latest month sales
B003JKFEL8
Moroccanoil Treatment Hair Oil
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.7
Reviews
91.7K
Latest month sales
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