Custom Patch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Custom Patch sales on Amazon US totaled 18,000 units in July 2026 (▲ 5.0% vs. the prior month), generating an estimated $156,048 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.6% of unit volume and 43.9% of revenue, while a typical listing is priced at $10.06. The keyword itself pulled 18,531 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the custom patch Top 50 moved 183,950 units and $1,551,959 in cumulative sales — an average of 15,329 units and $129,330 per month. Monthly throughput topped out at 18,000 units in July 2026 and dipped to 10,850 in May 2026, leaving the latest reading 31.9% higher than August 2025.
Custom Patch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18K
▲ 5.0% MoM
Monthly Revenue 2026/07
$156K
▲ 3.4% MoM
Top 10 Market Share 2026/07
50.6%
Custom Patch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold custom patch listing on Amazon US in July 2026 is ASIN B0FL1WGQ33 (Brand: DREAHLIFE), which sold 2,000 units at $6.99 apiece — equal to 11.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,100 units and $68,561 in July 2026 — 50.6% of unit volume and 43.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Custom Patch' on Amazon
July 2026
Is 50.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FL1WGQ33
Iron on Patches for Clothes 24Pcs, Iron on Patches for Jeans Denim | Denim Cotton Fabric Repair Patch for Ripped Jeans, Inside Jean, Repair Holes, Knee, Pants 3" by 4-1/4" Blue&Black
2K
▲ 0.0%vs. prior month
$15.5K
latest month
12-month trend
B07Q1NPBM7
Embroidery Name Patches,2 Pieces Custom Personalized Military Tapes Tag Customized Logo ID for Multiple Clothing Bags Vest Jackets Work Shirts (Normal)
1K
▲ 0.0%vs. prior month
$6K
latest month
12-month trend
B08PPTFDD9
Name Patches Uniform or Work Shirt, Custom Embroidery Various Style Options
1K
▲ 0.0%vs. prior month
$7K
latest month
12-month trend
B0FLPN4LQ4
ASTARON 26 Self Adhesive Letter Patches Pearl Rhinestone Letter Stickers | Glitter Rhinestone Letters,6 Color Options, convenient and quick, no ironing required, Cloth Patch for Clothes, Bags, Hat
900
▲ 350.0%vs. prior month
$9K
latest month
12-month trend
B01MSL2R7W
JSM Auto Custom Uniform Embroidered Military Name Tape, Army Airforce Police, Sew-on or with Fastener (Black, with Fastener)
800
▲ 0.0%vs. prior month
$3.2K
latest month
12-month trend
B0F29C18PZ
Givesmiles Personalized Logo Embroidered Patches, Custom Any Shape Iron On Sew On Hook and Loop Patch, Custom Image Text Logo Patches, Patch for Backpacks, Jacket, School, Team, Group
700
▼ 12.5%vs. prior month
$5.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Custom Patch Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DREAHLIFE is the best-performing custom patch brand in July 2026, moving 2,000 units across 1 ASIN for 22.0% of Top 10 volume. Northern Safari follows with 1,700 units (18.7%), ahead of DayDay Patch on 1,000 units (11.0%).
Volume is spread across 9 brands, with the top three holding 51.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DREAHLIFE
1 ASIN in Top 10
22.0%
Units
2K
Revenue
$15.5K
Avg. price
$6.99
B0FL1WGQ33
$6.99·★4.5·1.2K revsIron on Patches for Clothes 24Pcs, Iron on Patches for Jeans Denim | Denim Cotton Fabric Repair Patch for Ripped Jeans, Inside Jean, Repair Holes, Knee, Pants 3" by 4-1/4" Blue&Black
Units sold2K
Northern Safari
2 ASINs in Top 10
18.7%
Units
1.7K
Revenue
$11.9K
Avg. price
$6.99
B08PPTFDD9
$6.99·★4.6·4.3K revsName Patches Uniform or Work Shirt, Custom Embroidery Various Style Options
Units sold1KB08B2RBZKH
$6.99·★4.7·2.5K revsNorthern Safari Custom Uniform Name Tapes, 56 Fabric Options, Different Font Styles Available in 5 Sizes.
Units sold700
DayDay Patch
1 ASIN in Top 10
11.0%
Units
1K
Revenue
$6K
Avg. price
$5.99
B07Q1NPBM7
$5.99·★4.6·6.9K revsEmbroidery Name Patches,2 Pieces Custom Personalized Military Tapes Tag Customized Logo ID for Multiple Clothing Bags Vest Jackets Work Shirts (Normal)
Units sold1K
Trending Custom Patch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FLPN4LQ4 booked 900 units at $9.99, with ▲ 350.0% MoM change. On the growth side, B0D9H2ZXTK leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FLPN4LQ4
ASTARON 26 Self Adhesive Letter Patches Pearl Rhinestone Letter Stickers | Glitter Rhinestone Letters,6 Color Options, convenient and quick, no ironing required, Cloth Patch for Clothes, Bags, Hat
Price
$9.99
Rating
4.5
Reviews
193
Latest month sales
B0FNV75SQY
Custom Embroidered Name Patches, Personalized Name Tags, Custom Nametag Iron on, Sew on, Hook and Loop, for Uniform, Backpack, Christmas, Easter, School, Clothing, Team, Uniform
Price
$6.99
Rating
4.7
Reviews
92
Latest month sales
B0D9H2ZXTK
Custom Embroidered Name Patch – Personalized with Any Text – Iron-On, Sew-On, or Hook & Loop – Multiple Colors & Sizes – for Hats, Jackets, Uniforms, Backpacks – Gift for Birthday, Christmas
Unlock to view ASIN details and product titles
Price
$7.95
Rating
4.4
Reviews
54
Latest month sales
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