Ribbon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ribbon sales on Amazon US totaled 68,600 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $553,078 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 37.5% of revenue, while a typical listing is priced at $8.36. The keyword itself pulled 104,657 Amazon queries over the same period (▲ 23.1% MoM).
Zooming out to the 12-month window ending July 2026, the ribbon Top 50 moved 773,550 units and $6,403,863 in cumulative sales — an average of 64,463 units and $533,655 per month. Monthly throughput topped out at 100,100 units in December 2025 and dipped to 43,500 in August 2025, leaving the latest reading 57.7% higher than August 2025.
Ribbon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.6K
▼ 7.4% MoM
Monthly Revenue 2026/07
$553.1K
▼ 8.8% MoM
Top 10 Market Share 2026/07
40.8%
Ribbon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ribbon listing on Amazon US in July 2026 is ASIN B0FBGCB8BC (Brand: SOTMALTK), which sold 4,000 units at $6.29 apiece — equal to 5.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $207,500 in July 2026 — 40.8% of unit volume and 37.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ribbon' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FBGCB8BC
Rainbow Satin Ribbon, 12 Colors 3/8 Inch x 12 Rolls | Total 120 Yards, Colorful Ribbon for Gift Wrapping, Hair Bows, Flower Bouquet, Wedding Party Decoration
4K
▼ 20.0%vs. prior month
$28K
latest month
12-month trend
B091GPVGYX
Ribbli Double Faced White Satin Ribbon,1” x Continuous 25 Yards,Use for Bows Bouquet,Gift Wrapping,Floral Arrangement
3K
▲ 0.0%vs. prior month
$27K
latest month
12-month trend
B094MLKMPD
Ribbli White Double Faced Satin Ribbon,1-1/2” x Continuous 25 Yards,Use for Bows Bouquet,Gift Wrapping,Wedding,Floral Arrangement
3K
▼ 25.0%vs. prior month
$30K
latest month
12-month trend
B0C2DGJGST
White Curling Ribbon, 500 Yard, 3/16" for Gift Wrapping, Balloon String, Baby Shower, Christmas
3K
▼ 25.0%vs. prior month
$18K
latest month
12-month trend
B0D8J7PWDL
woric White Curling Ribbon 600 Yards, 1/5 Inch Balloon String Ribbon | Thin Plastic Ribbon for Gift Wrapping, Balloons, Wedding Bouquets, Crafts, Weddings, Birthdays and Baby Showers
3K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0FMSCJJZ3
Lace Trim Ribbon, 5-Yard White Lace Ribbon, 2.36 Inch Width White Laces Trims Delicate Floral Pattern Ribbons for Crafts Sewing and Bridal Wedding Dress Applique Decorations
3K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ribbon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ribbli is the best-performing ribbon brand in July 2026, moving 6,000 units across 2 ASINs for 21.4% of Top 10 volume. SOTMALTK follows with 4,000 units (14.3%), ahead of OMISELIO on 3,000 units (10.7%).
Volume is spread across 9 brands, with the top three holding 46.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ribbli
2 ASINs in Top 10
21.4%
Units
6K
Revenue
$56.9K
Avg. price
$9.49
B091GPVGYX
$8.99·★4.8·6K revsRibbli Double Faced White Satin Ribbon,1” x Continuous 25 Yards,Use for Bows Bouquet,Gift Wrapping,Floral Arrangement
Units sold3KB094MLKMPD
$9.99·★4.8·6K revsRibbli White Double Faced Satin Ribbon,1-1/2” x Continuous 25 Yards,Use for Bows Bouquet,Gift Wrapping,Wedding,Floral Arrangement
Units sold3K
SOTMALTK
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$28K
Avg. price
$6.29
B0FBGCB8BC
$6.29·★4.7·708 revsRainbow Satin Ribbon, 12 Colors 3/8 Inch x 12 Rolls | Total 120 Yards, Colorful Ribbon for Gift Wrapping, Hair Bows, Flower Bouquet, Wedding Party Decoration
Units sold4K
OMISELIO
1 ASIN in Top 10
10.7%
Units
3K
Revenue
$18K
Avg. price
$5.99
B0C2DGJGST
$5.99·★4.6·1.6K revsWhite Curling Ribbon, 500 Yard, 3/16" for Gift Wrapping, Balloon String, Baby Shower, Christmas
Units sold3K
Trending Ribbon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F8VPNDXX leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B09DL3TRDK close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F8VPNDXX
LaRibbons Pink Ribbons for Crafts 6 Rolls Baby Pink Ribbons | 30 Yards Thin Pink Ribbon for Baby Showers, Sewing, Gift Wrapping, Clothing Trim, Parties, Home Decor
Price
$16.99
Rating
4.8
Reviews
158
Latest month sales
B09DL3TRDK
Hapeper 1 Inch Sheer Organza Chiffon Ribbon, 50 Yards/Roll (White)
Price
$5.99
Rating
4.7
Reviews
1.3K
Latest month sales
B0FNWLYYV7
1 1/2 in 30 Yards Polyester Red Ribbon for Gift Wrapping Festival Decor | Texture Red Satin Ribbon, Smooth and Glossy, Strengthen Edge Stitching, Perfect for Christmas Day, Valentine's Day Crafts
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
977
Latest month sales
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