Tassels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Tassels sales on Amazon US totaled 14,550 units in July 2026 (▼ 1.4% vs. the prior month), generating an estimated $132,712 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 62.9% of revenue, while a typical listing is priced at $9.69. The keyword itself pulled 20,425 Amazon queries over the same period (▲ 12.1% MoM).

Zooming out to the 12-month window ending July 2026, the tassels Top 50 moved 153,150 units and $1,376,105 in cumulative sales — an average of 12,763 units and $114,675 per month. Monthly throughput topped out at 14,750 units in August 2025 and dipped to 9,650 in May 2026, leaving the latest reading 1.4% lower than August 2025.

153.2KTotal units sold · Last 12 months
$1.4MTotal revenue · Last 12 months
20.4K▲ 12.1% MoM
Monthly search volume
$9.69Avg. price · July 2026

Tassels Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales14.8K
Revenue$160.2K

2025/09

Sales12.3K
Revenue$113.6K

2025/10

Sales13.8K
Revenue$120.2K

2025/11

Sales12.5K
Revenue$108.1K

2025/12

Sales9.8K
Revenue$83.9K

2026/01

Sales11.2K
Revenue$100.7K

2026/02

Sales12.8K
Revenue$114.1K

2026/03

Sales12.8K
Revenue$112.7K

2026/04

Sales14.4K
Revenue$126.7K

2026/05

Sales9.7K
Revenue$78.6K

2026/06

Sales14.8K
Revenue$124.6K
14.6K

2026/07

Sales14.6K
Revenue$132.7K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

14.6K

▼ 1.4% MoM

Monthly Revenue 2026/07

$132.7K

▲ 6.5% MoM

Top 10 Market Share 2026/07

65.3%

See the Top 10 ASINs driving 65.3% of sales

Tassels Market Share & Sales Concentration on Amazon US — July 2026

The most-sold tassels listing on Amazon US in July 2026 is ASIN B07ZVKBJJX (Brand: RGB World), which sold 2,000 units at $3.99 apiece — equal to 13.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 9,500 units and $83,461 in July 2026 — 65.3% of unit volume and 62.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Tassels' on Amazon

July 2026
ASINSIGHT Logo
65.3% Volume Share 9.5K units sold
62.9% Revenue Share $83.5K estimated
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Top 5 Volume Share breakdown

B07ZVKBJJX 13.7%
B09KXD889S 6.9%
B0739SZWC9 6.9%
B08DN8D7JD 6.9%
B0GZCFCLT4 6.9%
Others 58.8%
#1
RGB World Farmhouse Beads Long Length Solid Wood Bead Boho Tassel Garland - Rustic Country Solid Beaded Boho Chic Decor for Wall, Above Cabinet & Table

B07ZVKBJJX

RGB World Farmhouse Beads Long Length Solid Wood Bead Boho Tassel Garland - Rustic Country Solid Beaded Boho Chic Decor for Wall, Above Cabinet & Table

$3.99· 4.8·18.9K reviews
Monthly Sales

2K

▼ 33.3%

vs. prior month

Revenue

$18K

latest month

Monthly Trend

12-month trend

#2
Teacher Created Resources Everyone is Welcome Pom-Poms and Tassels Garland (TCR7157)

B09KXD889S

Teacher Created Resources Everyone is Welcome Pom-Poms and Tassels Garland (TCR7157)

$14.99· 4.8·1.2K reviews
Monthly Sales

1K

▲ 150.0%

vs. prior month

Revenue

$13.1K

latest month

Monthly Trend

12-month trend

#3
100 Pcs 13cm/5 Inch Silky Handmade Soft Craft Mini Tassels with Loops for Jewelry Making, DIY Projects, Bookmarks, 20 Colors, 5 Pcs of Each

B0739SZWC9

100 Pcs 13cm/5 Inch Silky Handmade Soft Craft Mini Tassels with Loops for Jewelry Making, DIY Projects, Bookmarks, 20 Colors, 5 Pcs of Each

$7.95· 4.6·4.9K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$7.6K

latest month

Monthly Trend

12-month trend

#4
2Pcs Colorful Tassel Key Tassels DIY Accessories(Mix Blue) | 9.5 Inch Tassels for Crafts,Door Tassel for Knobs,Elegant Tassels for Curtain and Home Decoration,Large Decorative Tassels

B08DN8D7JD

2Pcs Colorful Tassel Key Tassels DIY Accessories(Mix Blue) | 9.5 Inch Tassels for Crafts,Door Tassel for Knobs,Elegant Tassels for Curtain and Home Decoration,Large Decorative Tassels

$8.99· 4.8·2.1K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$9K

latest month

Monthly Trend

12-month trend

#5
Youbay Tassels Decorative Craft Bookmark Bulk for Jewelry Making 20 Colors | Tassel Charm Ornament Decoration as Accessory Gift for DIY Colorful Handmade Bookmark Making Jewelry Party Supply

B0GZCFCLT4

Youbay Tassels Decorative Craft Bookmark Bulk for Jewelry Making 20 Colors | Tassel Charm Ornament Decoration as Accessory Gift for DIY Colorful Handmade Bookmark Making Jewelry Party Supply

$5.99· 4.1·54 reviews
Monthly Sales

1K

vs. prior month

Revenue

$6.5K

latest month

Monthly Trend

12-month trend

#6
160 Pack Bulk Bookmark Tassels, 5 Inch Soft Silky Tassels with Loops, 20 Colors for Bookmarks, DIY Crafts & Keychain Making, Multi-Color Tassel Set

B0G8J1Z2RX

160 Pack Bulk Bookmark Tassels, 5 Inch Soft Silky Tassels with Loops, 20 Colors for Bookmarks, DIY Crafts & Keychain Making, Multi-Color Tassel Set

$6.99· 4.7·204 reviews
Monthly Sales

800

▲ 14.3%

vs. prior month

Revenue

$6.2K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Tassels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

RGB World is the best-performing tassels brand in July 2026, moving 2,000 units across 1 ASIN for 21.1% of Top 10 volume. fenghuangwu follows with 1,600 units (16.8%), ahead of Teacher Created Resources on 1,000 units (10.5%).

Volume is spread across 9 brands, with the top three holding 48.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $14.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

21.1%
16.8%
10.5%
51.6%
RGB World
fenghuangwu
Teacher Created Resources
Other brands
1

RGB World

1 ASIN in Top 10

21.1%

Units

2K

Revenue

$18K

Avg. price

$3.99

  • RGB World Farmhouse Beads Long Length Solid Wood Bead Boho Tassel Garland - Rustic Country Solid Beaded Boho Chic Decor for Wall, Above Cabinet & Table

    B07ZVKBJJX

    $3.99·4.8·18.9K revs

    RGB World Farmhouse Beads Long Length Solid Wood Bead Boho Tassel Garland - Rustic Country Solid Beaded Boho Chic Decor for Wall, Above Cabinet & Table

    Units sold2K
2

fenghuangwu

2 ASINs in Top 10

16.8%

Units

1.6K

Revenue

$14.4K

Avg. price

$8.99

  • 2Pcs Colorful Tassel Key Tassels DIY Accessories(Mix Blue) | 9.5 Inch Tassels for Crafts,Door Tassel for Knobs,Elegant Tassels for Curtain and Home Decoration,Large Decorative Tassels

    B08DN8D7JD

    $8.99·4.8·2.1K revs

    2Pcs Colorful Tassel Key Tassels DIY Accessories(Mix Blue) | 9.5 Inch Tassels for Crafts,Door Tassel for Knobs,Elegant Tassels for Curtain and Home Decoration,Large Decorative Tassels

    Units sold1K
  • Curtain Tiebacks Handmade Curtain Holdbacks Rope with Tassel | 2P,Gold,Tassel Curtain Tiebacks,Hand Woven Rope Curtain Drapery Holdbacks for Decor

    B089SW3S7Q

    $8.99·4.6·1.8K revs

    Curtain Tiebacks Handmade Curtain Holdbacks Rope with Tassel | 2P,Gold,Tassel Curtain Tiebacks,Hand Woven Rope Curtain Drapery Holdbacks for Decor

    Units sold600
3

Teacher Created Resources

1 ASIN in Top 10

10.5%

Units

1K

Revenue

$13.1K

Avg. price

$14.99

  • Teacher Created Resources Everyone is Welcome Pom-Poms and Tassels Garland (TCR7157)

    B09KXD889S

    $14.99·4.8·1.2K revs

    Teacher Created Resources Everyone is Welcome Pom-Poms and Tassels Garland (TCR7157)

    Units sold1K

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