Tassels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tassels sales on Amazon US totaled 14,550 units in July 2026 (▼ 1.4% vs. the prior month), generating an estimated $132,712 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 62.9% of revenue, while a typical listing is priced at $9.69. The keyword itself pulled 20,425 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the tassels Top 50 moved 153,150 units and $1,376,105 in cumulative sales — an average of 12,763 units and $114,675 per month. Monthly throughput topped out at 14,750 units in August 2025 and dipped to 9,650 in May 2026, leaving the latest reading 1.4% lower than August 2025.
Tassels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.6K
▼ 1.4% MoM
Monthly Revenue 2026/07
$132.7K
▲ 6.5% MoM
Top 10 Market Share 2026/07
65.3%
Tassels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tassels listing on Amazon US in July 2026 is ASIN B07ZVKBJJX (Brand: RGB World), which sold 2,000 units at $3.99 apiece — equal to 13.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,500 units and $83,461 in July 2026 — 65.3% of unit volume and 62.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tassels' on Amazon
July 2026









Is 65.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown

B07ZVKBJJX
RGB World Farmhouse Beads Long Length Solid Wood Bead Boho Tassel Garland - Rustic Country Solid Beaded Boho Chic Decor for Wall, Above Cabinet & Table
2K
▼ 33.3%vs. prior month
$18K
latest month
12-month trend

B09KXD889S
Teacher Created Resources Everyone is Welcome Pom-Poms and Tassels Garland (TCR7157)
1K
▲ 150.0%vs. prior month
$13.1K
latest month
12-month trend

B0739SZWC9
100 Pcs 13cm/5 Inch Silky Handmade Soft Craft Mini Tassels with Loops for Jewelry Making, DIY Projects, Bookmarks, 20 Colors, 5 Pcs of Each
1K
▲ 0.0%vs. prior month
$7.6K
latest month
12-month trend

B08DN8D7JD
2Pcs Colorful Tassel Key Tassels DIY Accessories(Mix Blue) | 9.5 Inch Tassels for Crafts,Door Tassel for Knobs,Elegant Tassels for Curtain and Home Decoration,Large Decorative Tassels
1K
▲ 0.0%vs. prior month
$9K
latest month
12-month trend

B0GZCFCLT4
Youbay Tassels Decorative Craft Bookmark Bulk for Jewelry Making 20 Colors | Tassel Charm Ornament Decoration as Accessory Gift for DIY Colorful Handmade Bookmark Making Jewelry Party Supply
1K
vs. prior month
$6.5K
latest month
12-month trend

B0G8J1Z2RX
160 Pack Bulk Bookmark Tassels, 5 Inch Soft Silky Tassels with Loops, 20 Colors for Bookmarks, DIY Crafts & Keychain Making, Multi-Color Tassel Set
800
▲ 14.3%vs. prior month
$6.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tassels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RGB World is the best-performing tassels brand in July 2026, moving 2,000 units across 1 ASIN for 21.1% of Top 10 volume. fenghuangwu follows with 1,600 units (16.8%), ahead of Teacher Created Resources on 1,000 units (10.5%).
Volume is spread across 9 brands, with the top three holding 48.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RGB World
1 ASIN in Top 10
21.1%
Units
2K
Revenue
$18K
Avg. price
$3.99

B07ZVKBJJX
$3.99·★4.8·18.9K revsRGB World Farmhouse Beads Long Length Solid Wood Bead Boho Tassel Garland - Rustic Country Solid Beaded Boho Chic Decor for Wall, Above Cabinet & Table
Units sold2K
fenghuangwu
2 ASINs in Top 10
16.8%
Units
1.6K
Revenue
$14.4K
Avg. price
$8.99

B08DN8D7JD
$8.99·★4.8·2.1K revs2Pcs Colorful Tassel Key Tassels DIY Accessories(Mix Blue) | 9.5 Inch Tassels for Crafts,Door Tassel for Knobs,Elegant Tassels for Curtain and Home Decoration,Large Decorative Tassels
Units sold1K
B089SW3S7Q
$8.99·★4.6·1.8K revsCurtain Tiebacks Handmade Curtain Holdbacks Rope with Tassel | 2P,Gold,Tassel Curtain Tiebacks,Hand Woven Rope Curtain Drapery Holdbacks for Decor
Units sold600
Teacher Created Resources
1 ASIN in Top 10
10.5%
Units
1K
Revenue
$13.1K
Avg. price
$14.99

B09KXD889S
$14.99·★4.8·1.2K revsTeacher Created Resources Everyone is Welcome Pom-Poms and Tassels Garland (TCR7157)
Units sold1K
Trending Tassels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GZCFCLT4 booked 1K units at $5.99. On the growth side, B0CJHY7KB1 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B08JCFDZR8 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0GZCFCLT4
Youbay Tassels Decorative Craft Bookmark Bulk for Jewelry Making 20 Colors | Tassel Charm Ornament Decoration as Accessory Gift for DIY Colorful Handmade Bookmark Making Jewelry Party Supply
Price
$5.99
Rating
4.1
Reviews
54
Latest month sales

B0CJHY7KB1
MAQIHAN Bookmark Tassels Bulk - 80PCS Mini Tassels with Loops, 20 Colors | 5 Inch Tassel for Crafts, Tassel for Keychain Making, Decoration, DIY Bookmarks, Graduation, Jewelry Making Supplies
Price
$5.49
Rating
4.5
Reviews
270
Latest month sales

B08JCFDZR8
Syhood 3 Pcs Pastel Rainbow Tassel Garland Boho Classroom Decor, Colorful | 150 Inch Colorful Pom Pom Garlands for Classroom Nursery Bedroom, Baby Shower Birthday Party Tassel Wall Hanging
Unlock to view ASIN details and product titles
Price
$12.87
Rating
3.9
Reviews
383
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this tassels report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card