Curly Hair Mousse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curly Hair Mousse sales on Amazon US totaled 291,000 units in July 2026 (▼ 16.9% vs. the prior month), generating an estimated $3,747,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 37.8% of revenue, while a typical listing is priced at $16.24. The keyword itself pulled 21,956 Amazon queries over the same period (▲ 3.6% MoM).
Zooming out to the 12-month window ending July 2026, the curly hair mousse Top 50 moved 3,008,350 units and $39,163,116 in cumulative sales — an average of 250,696 units and $3,263,593 per month. Monthly throughput topped out at 350,300 units in June 2026 and dipped to 164,600 in May 2026, leaving the latest reading 18.9% higher than August 2025.
Curly Hair Mousse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
291K
▼ 16.9% MoM
Monthly Revenue 2026/07
$3.7M
▼ 21.4% MoM
Top 10 Market Share 2026/07
49.8%
Curly Hair Mousse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curly hair mousse listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 17.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 145,000 units and $1,416,610 in July 2026 — 49.8% of unit volume and 37.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curly Hair Mousse' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B0CBQR26HG
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
20K
▲ 100.0%vs. prior month
$209K
latest month
12-month trend
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B07NQCBRK3
SHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B0FB94Z2Z8
Curly Hair Brush, Curl Brush for Wet & Dry Hair | Curl Defining Brush for Effortlessly Defined Curls & Waves, Detangling Brush for Women, Men & Kids, Reduces Frizz
10K
▲ 11.1%vs. prior month
$79.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curly Hair Mousse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lottabody is the best-performing curly hair mousse brand in July 2026, moving 50,000 units across 1 ASIN for 34.5% of Top 10 volume. COLOR WOW follows with 30,000 units (20.7%), ahead of Aunt Jackie's on 10,000 units (6.9%).
With 9 brands splitting the Top 10 and 62.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lottabody
1 ASIN in Top 10
34.5%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.6K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
COLOR WOW
2 ASINs in Top 10
20.7%
Units
30K
Revenue
$469K
Avg. price
$19.00
B0CBQR26HG
$12.00·★4.1·33.4K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold20KB07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10K
Aunt Jackie's
1 ASIN in Top 10
6.9%
Units
10K
Revenue
$69.7K
Avg. price
$6.97
B00OVQUQHG
$6.97·★4.4·29.5K revsAunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
Units sold10K
Trending Curly Hair Mousse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FB94Z2Z8 booked 10K units at $7.98, with ▲ 11.1% MoM change. On the growth side, B079F4YNMS leads positive momentum with ▲ 566.7% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB94Z2Z8
Curly Hair Brush, Curl Brush for Wet & Dry Hair | Curl Defining Brush for Effortlessly Defined Curls & Waves, Detangling Brush for Women, Men & Kids, Reduces Frizz
Price
$7.98
Rating
4.4
Reviews
2K
Latest month sales
B0B995XZ6T
Herbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
Price
$14.21
Rating
4.6
Reviews
3.3K
Latest month sales
B079F4YNMS
The Doux MOUSSE DEF Texture Foam, Multi-Use Styling Mousse, 7 oz | Styles, Conditions, Defines & Volumizes with Brilliant Shine, For All Curl Types & Textures, Non-Flaking Formula
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.6
Reviews
3.6K
Latest month sales
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