Curly Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curly Hair sales on Amazon US totaled 639,000 units in July 2026 (▼ 29.1% vs. the prior month), generating an estimated $10,734,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 49.8% of revenue, while a typical listing is priced at $15.14. The keyword itself pulled 13,752 Amazon queries over the same period (▼ 47.3% MoM).
Zooming out to the 12-month window ending July 2026, the curly hair Top 50 moved 7,701,450 units and $126,919,553 in cumulative sales — an average of 641,788 units and $10,576,629 per month. Monthly throughput topped out at 901,000 units in June 2026 and dipped to 339,500 in May 2026, leaving the latest reading 0.0% higher than August 2025.
Curly Hair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
639K
▼ 29.1% MoM
Monthly Revenue 2026/07
$10.7M
▼ 36.1% MoM
Top 10 Market Share 2026/07
45.4%
Curly Hair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curly hair listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 290,000 units and $5,351,000 in July 2026 — 45.4% of unit volume and 49.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curly Hair' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0FXY2143T
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
20K
▼ 60.0%vs. prior month
$299.8K
latest month
12-month trend
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
20K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curly Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lottabody is the best-performing curly hair brand in July 2026, moving 50,000 units across 1 ASIN for 17.2% of Top 10 volume. K18 follows with 50,000 units (17.2%), ahead of Marc Anthony on 40,000 units (13.8%).
Volume is spread across 9 brands, with the top three holding 48.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.22 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lottabody
1 ASIN in Top 10
17.2%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.6K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
K18
1 ASIN in Top 10
17.2%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.2·21.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Marc Anthony
1 ASIN in Top 10
13.8%
Units
40K
Revenue
$330K
Avg. price
$8.67
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
Trending Curly Hair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BLXZ4YBJ booked 20K units at $12.99, with ▲ 0.0% MoM change. On the growth side, B07KQ24CZS leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B01LTIAU7Y close behind at ▲ 28.6% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BLXZ4YBJ
YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
Price
$12.99
Rating
4.4
Reviews
29.1K
Latest month sales
B07KQ24CZS
Not Your Mother's Naturals Curl Defining Shampoo and Conditioner | 15.2 fl oz Each - Tahitian Gardenia & Mango Butter - Suflate-Free Hair Products - For All Hair Types
Price
$16.99
Rating
4.3
Reviews
7.3K
Latest month sales
B01LTIAU7Y
Cantu Moisturizing Curl Activator Cream with Shea Butter for Natural Hair, 12 fl oz
Unlock to view ASIN details and product titles
Price
$5.97
Rating
4.5
Reviews
30.1K
Latest month sales
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