Curl Mousse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curl Mousse sales on Amazon US totaled 270,000 units in July 2026 (▼ 11.5% vs. the prior month), generating an estimated $3,312,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 33.2% of revenue, while a typical listing is priced at $16.92. The keyword itself pulled 28,674 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the curl mousse Top 50 moved 2,841,800 units and $34,236,968 in cumulative sales — an average of 236,817 units and $2,853,081 per month. Monthly throughput topped out at 305,100 units in June 2026 and dipped to 149,800 in May 2026, leaving the latest reading 9.1% higher than August 2025.
Curl Mousse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
270K
▼ 11.5% MoM
Monthly Revenue 2026/07
$3.3M
▼ 10.4% MoM
Top 10 Market Share 2026/07
51.9%
Curl Mousse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curl mousse listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 18.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,100,300 in July 2026 — 51.9% of unit volume and 33.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curl Mousse' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B0CBQR26HG
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
20K
▲ 100.0%vs. prior month
$209K
latest month
12-month trend
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
B07NQCBRK3
SHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B0B995XZ6T
Herbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
9K
▲ 0.0%vs. prior month
$127.9K
latest month
12-month trend
B005DYJZFO
OGX Moroccan Curling Perfection Defining Cream 6 Fl. Oz | Argan Oil of Morocco, Smoothing, Anti-Frizz, Tames Flyaways, Defines, Revives, Softens All Curl Types & Textures
9K
▼ 10.0%vs. prior month
$71.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curl Mousse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lottabody is the best-performing curl mousse brand in July 2026, moving 50,000 units across 1 ASIN for 35.7% of Top 10 volume. COLOR WOW follows with 20,000 units (14.3%), ahead of Aunt Jackie's on 10,000 units (7.1%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.22 to $12.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lottabody
1 ASIN in Top 10
35.7%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.6K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
COLOR WOW
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$209K
Avg. price
$12.00
B0CBQR26HG
$12.00·★4.1·33.4K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold20K
Aunt Jackie's
1 ASIN in Top 10
7.1%
Units
10K
Revenue
$69.7K
Avg. price
$6.97
B00OVQUQHG
$6.97·★4.4·29.5K revsAunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
Units sold10K
Trending Curl Mousse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003Y5FHAQ booked 8K units at $5.74, with ▲ 14.3% MoM change. On the growth side, B079F4YNMS leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0CBQR26HG close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003Y5FHAQ
Creme of Nature Style & Shine Foaming Mousse, Defines Curls & Controls Frizz, Moisturizes Hair while Adding Shine with Argan Oil from Morocco, 7 fl oz
Price
$5.74
Rating
4.6
Reviews
7.7K
Latest month sales
B079F4YNMS
The Doux MOUSSE DEF Texture Foam, Multi-Use Styling Mousse, 7 oz | Styles, Conditions, Defines & Volumizes with Brilliant Shine, For All Curl Types & Textures, Non-Flaking Formula
Price
$14.97
Rating
4.6
Reviews
3.6K
Latest month sales
B0CBQR26HG
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Unlock to view ASIN details and product titles
Price
$12.00
Rating
4.1
Reviews
33.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this curl mousse report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card