Curl Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curl Gel sales on Amazon US totaled 286,500 units in July 2026 (▼ 28.7% vs. the prior month), generating an estimated $4,637,160 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.4% of unit volume and 34.9% of revenue, while a typical listing is priced at $16.29. The keyword itself pulled 30,129 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the curl gel Top 50 moved 3,526,400 units and $56,666,580 in cumulative sales — an average of 293,867 units and $4,722,215 per month. Monthly throughput topped out at 402,000 units in June 2026 and dipped to 189,600 in May 2026, leaving the latest reading 6.7% lower than August 2025.
Curl Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286.5K
▼ 28.7% MoM
Monthly Revenue 2026/07
$4.6M
▼ 28.3% MoM
Top 10 Market Share 2026/07
38.4%
Curl Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curl gel listing on Amazon US in July 2026 is ASIN B0CFZ6H1QQ (Brand: BASK & LATHER), which sold 20,000 units at $15.97 apiece — equal to 7.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,619,300 in July 2026 — 38.4% of unit volume and 34.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curl Gel' on Amazon
July 2026
Is 38.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CFZ6H1QQ
BASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
20K
▼ 33.3%vs. prior month
$303K
latest month
12-month trend
B0050N4DLE
Garnier Fructis Pure Clean Styling Hair Gel, Extra Strong Hold for Up to 24HRs, Non-Flaking, Non-Sticky Formula with Aloe Extract, Made for All Hair Types, 6.8 fl oz (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$43.3K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B008LXZZ4E
Eco Style Gel Olive Oil Styling - Adds Shine and Tames Split Ends - Delivers Moisture to Scalp - Nourishes And Repairs - Provides Weightless and Superior Hold - Ideal for all Hair - 8 oz
10K
▼ 50.0%vs. prior month
$50.4K
latest month
12-month trend
B0094KPK70
Miss Jessie's Pillow Soft Curls Unisex Lotion 8.5 oz
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curl Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BASK & LATHER is the best-performing curl gel brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. Garnier follows with 10,000 units (9.1%), ahead of Marc Anthony on 10,000 units (9.1%).
Volume is spread across 10 brands, with the top three holding 36.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.39 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BASK & LATHER
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$303K
Avg. price
$15.97
B0CFZ6H1QQ
$15.97·★4.2·17.7K revsBASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
Units sold20K
Garnier
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$43.3K
Avg. price
$4.39
B0050N4DLE
$4.39·★4.4·19.3K revsGarnier Fructis Pure Clean Styling Hair Gel, Extra Strong Hold for Up to 24HRs, Non-Flaking, Non-Sticky Formula with Aloe Extract, Made for All Hair Types, 6.8 fl oz (Packaging May Vary)
Units sold10K
Marc Anthony
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$86.7K
Avg. price
$8.67
B000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10K
Trending Curl Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00OVQUQHG booked 10K units at $6.97, with ▲ 0.0% MoM change. On the growth side, B0CW6KR3TX leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
Price
$6.97
Rating
4.4
Reviews
29.5K
Latest month sales
B09QRVMW6M
Got2B Ultra Glued Hair Gel, Extra Strong Hold, 6 Fl Oz + 1.25 Fl Oz | Locks styles in place, Non-sticky no-flake formula, Travel size included, For vertical spikes, Alpha XTR technology
Price
$16.41
Rating
4.7
Reviews
6.3K
Latest month sales
B0CW6KR3TX
Combat Gel extreme hold hair gel (500 ML, Strawberry)
Unlock to view ASIN details and product titles
Price
$21.75
Rating
4.6
Reviews
1.8K
Latest month sales
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