Based Hair Clay Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Based Hair Clay sales on Amazon US totaled 227,100 units in July 2026 (▼ 11.3% vs. the prior month), generating an estimated $4,660,776 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 52.8% of revenue, while a typical listing is priced at $20.00. The keyword itself pulled 49,896 Amazon queries over the same period (▲ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the based hair clay Top 50 moved 2,681,150 units and $56,604,933 in cumulative sales — an average of 223,429 units and $4,717,078 per month. Monthly throughput topped out at 297,500 units in December 2025 and dipped to 162,000 in May 2026, leaving the latest reading 11.1% higher than August 2025.
Based Hair Clay Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
227.1K
▼ 11.3% MoM
Monthly Revenue 2026/07
$4.7M
▼ 11.1% MoM
Top 10 Market Share 2026/07
45.8%
Based Hair Clay Market Share & Sales Concentration on Amazon US — July 2026
The most-sold based hair clay listing on Amazon US in July 2026 is ASIN B0CXLYHYHN (Brand: BASED BODYWORKS), which sold 20,000 units at $17.73 apiece — equal to 8.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 104,000 units and $2,461,420 in July 2026 — 45.8% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Based Hair Clay' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CXLYHYHN
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
20K
▼ 50.0%vs. prior month
$354.6K
latest month
12-month trend
B0DCWLLKRS
BASED Sea Salt Spray, Natural Finish Sea Salt Spray for Hair, Volume & Texture, Infused with Kelp & Vitamin B5, Light & Non-Greasy, Paraben Free, No Drying Alcohols, 8.5 oz (Pack of 1)
10K
▲ 0.0%vs. prior month
$202.3K
latest month
12-month trend
B0DHYJQXQ9
BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
10K
▲ 0.0%vs. prior month
$192.2K
latest month
12-month trend
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B0BZT8JYSR
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend
B0D3KQYBJR
BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$400K
latest month
12-month trend
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Best Based Hair Clay Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BASED BODYWORKS is the best-performing based hair clay brand in July 2026, moving 50,000 units across 4 ASINs for 48.1% of Top 10 volume. Highland follows with 18,000 units (17.3%), ahead of STMNT on 10,000 units (9.6%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.74 to $28.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BASED BODYWORKS
4 ASINs in Top 10
48.1%
Units
50K
Revenue
$1.1M
Avg. price
$23.74
B0CXLYHYHN
$17.73·★4.5·5.8K revsBASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
Units sold20KB0DCWLLKRS
$18.00·★4.4·2K revsBASED Sea Salt Spray, Natural Finish Sea Salt Spray for Hair, Volume & Texture, Infused with Kelp & Vitamin B5, Light & Non-Greasy, Paraben Free, No Drying Alcohols, 8.5 oz (Pack of 1)
Units sold10KB0DHYJQXQ9
$19.22·★4.2·1.3K revsBASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
Units sold10KB0D3KQYBJR
$40.00·★4.5·1.4K revsBASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)
Units sold10K
Highland
2 ASINs in Top 10
17.3%
Units
18K
Revenue
$509.9K
Avg. price
$28.49
B0BZT8JYSR
$27.00·★4.1·1.4K revsHighland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
Units sold10KB0CP2WC2VK
$29.99·★4.0·967 revsHighland Glacial Cream - Hair Styling Cream- Smooths, Hydrates, De-Frizzes, Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
Units sold8K
STMNT
1 ASIN in Top 10
9.6%
Units
10K
Revenue
$249.5K
Avg. price
$24.95
B08DBHTXGW
$24.95·★4.5·3K revsSTMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
Units sold10K
Trending Based Hair Clay Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01LXGGO5E leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0GF4QKYRV close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LXGGO5E
Layrite Cement Hair Clay, 4.25 Ounce
Price
$27.00
Rating
4.6
Reviews
7.1K
Latest month sales
B0GF4QKYRV
BASED Curl Gel - Maximum Hold & Definition Without Flakes - Scrunches Out Soft with Irish Sea Moss & Flaxseed - Science-Backed Formula, Paraben Free for All Curl Types (6.8 fl oz, Pack of 1)
Price
$20.00
Rating
4.2
Reviews
157
Latest month sales
B0D4NGDCT8
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 2)
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.5
Reviews
5.8K
Latest month sales
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