Colourpop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

ColourPop is the best-performing colourpop brand in July 2026, moving 13,000 units across 6 ASINs for 35.1% of Top 10 volume. Sacheu follows with 10,000 units (27.0%), ahead of Essence Cosmetics on 7,000 units (18.9%).

With 5 brands splitting the Top 10 and 81.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $13.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CYK6G1H2 booked 1K units at $14.00, with ▲ 0.0% MoM change. On the growth side, B0G3VFP93S leads positive momentum with ▲ 75.0% MoM growth on 700 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.