Colourpop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

ColourPop is the best-performing colourpop brand in July 2026, moving 14,000 units across 7 ASINs for 50.0% of Top 10 volume. Essence Cosmetics follows with 7,000 units (25.0%), ahead of SHEGLAM on 4,000 units (14.3%).

With 4 brands splitting the Top 10 and 89.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $11.14, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D3276D9G booked 1K units at $9.00, with ▲ 0.0% MoM change. On the growth side, B0DV97CQ9S leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0GWSFYS18 close behind at ▲ 66.7% MoM on 500 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.