Brow Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brow Gel sales on Amazon US totaled 208,500 units in July 2026 (▼ 22.3% vs. the prior month), generating an estimated $2,223,667 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 39.5% of revenue, while a typical listing is priced at $13.60. The keyword itself pulled 120,243 Amazon queries over the same period (▲ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the brow gel Top 50 moved 2,264,400 units and $24,276,902 in cumulative sales — an average of 188,700 units and $2,023,075 per month. Monthly throughput topped out at 268,500 units in June 2026 and dipped to 132,550 in May 2026, leaving the latest reading 18.6% higher than August 2025.
Brow Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208.5K
▼ 22.3% MoM
Monthly Revenue 2026/07
$2.2M
▼ 27.4% MoM
Top 10 Market Share 2026/07
52.8%
Brow Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brow gel listing on Amazon US in July 2026 is ASIN B0CXZHMR7J (Brand: L'Oreal Paris), which sold 20,000 units at $11.97 apiece — equal to 9.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $877,900 in July 2026 — 52.8% of unit volume and 39.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brow Gel' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
B0BSP2J3BH
e.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B07SH4NYT4
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0815D98F3
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0815DW6LZ
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
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Best Brow Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing brow gel brand in July 2026, moving 50,000 units across 5 ASINs for 45.5% of Top 10 volume. L'Oreal Paris follows with 20,000 units (18.2%), ahead of NYX PROFESSIONAL MAKEUP on 20,000 units (18.2%).
With 5 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.20 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
45.5%
Units
50K
Revenue
$260K
Avg. price
$5.20
B0BSP2J3BH
$5.00·★4.5·28.8K revse.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
Units sold10KB07SH4NYT4
$5.00·★4.4·15K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Deep Brown
Units sold10KB0815D98F3
$5.00·★4.4·15K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
Units sold10KB0815DW6LZ
$5.00·★4.4·15K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10KB0B42ZB835
$6.00·★4.5·14.3K revse.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$214.5K
Avg. price
$10.98
B08M58SWB1
$9.97·★4.4·36.5K revsNYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Units sold10KB0F2TLPT18
$11.99·★4.3·4K revsNYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift, Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
Units sold10K
Trending Brow Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B072M2R5SM leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0DQYTBY2T close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072M2R5SM
Benefit 24-HR Brow Setter setting gel Clear
Price
$20.99
Rating
4.6
Reviews
2.1K
Latest month sales
B0DQYTBY2T
wet n wild Mega Stay Extreme Hold Brow Gel, Lightweight, Non-Sticky & Flake-Free Formula, Long-Lasting 16-Hour Wear, Sculpted & Laminated Brow Look, Easy Application, Cruelty-Free & Vegan - Clear
Price
$3.28
Rating
3.9
Reviews
681
Latest month sales
B0F5LHNH2Z
Thrive Causemetics Tinted Eyebrow Gel, Instant Brow Fix, Medium Brown | Waterproof Tinted Gel with Vitamin B5, Smudge-Proof, Long Lasting Definition, Vegan & Cruelty Free, Audrey Shade
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.0
Reviews
1.9K
Latest month sales
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