Eyebrow Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eyebrow Dye sales on Amazon US totaled 163,400 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $2,411,947 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 39.7% of revenue, while a typical listing is priced at $17.49. The keyword itself pulled 45,670 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the eyebrow dye Top 50 moved 1,538,700 units and $20,980,054 in cumulative sales — an average of 128,225 units and $1,748,338 per month. Monthly throughput topped out at 182,300 units in June 2026 and dipped to 79,850 in May 2026, leaving the latest reading 42.6% higher than August 2025.
Eyebrow Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.4K
▼ 10.4% MoM
Monthly Revenue 2026/07
$2.4M
▼ 9.8% MoM
Top 10 Market Share 2026/07
56.9%
Eyebrow Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eyebrow dye listing on Amazon US in July 2026 is ASIN B00WAJAKOU (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 12.2% of every unit tracked in this report.
The Top 10 ASINs account for 93,000 units and $957,340 in July 2026 — 56.9% of unit volume and 39.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eyebrow Dye' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B00IDCV49I
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B0815DW6LZ
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B082WZJ69R
Grande Cosmetics GrandeBROW Brow Enhancing Serum For Fuller, Bolder, Looking Eyebrows - Brow Serum With Vitamins, Peptides, Antioxidants, Amino Acids, Cruelty-Free
7K
▼ 12.5%vs. prior month
$225.1K
latest month
12-month trend
B0DL9WN87D
2 Pack Eyebrow Pen, Waterproof Microblading Eyebrow Pencil, 4 Tip Precise Eye Brow Makeup Pen for Women to Effortlessly Create Hair Like Natural Brows, Non Dry Out and Last All Day (Dark Brown)
6K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
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Best Eyebrow Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing eyebrow dye brand in July 2026, moving 30,000 units across 2 ASINs for 32.3% of Top 10 volume. L'Oreal Paris follows with 20,000 units (21.5%), ahead of Just for Men on 20,000 units (21.5%).
With 7 brands splitting the Top 10 and 75.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.25 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
2 ASINs in Top 10
32.3%
Units
30K
Revenue
$110K
Avg. price
$4.25
B00WAJAKOU
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB0815DW6LZ
$5.00·★4.4·15.1K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
21.5%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
Just for Men
3 ASINs in Top 10
21.5%
Units
20K
Revenue
$236.3K
Avg. price
$10.60
B00IDCV49I
$9.83·★4.6·9.7K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold10KB002ECZEVM
$11.97·★4.6·5.5K revsJust for Men Mustache & Beard Dye, Keratin, Light-Medium Brown M-30 (1 Pk) | Mustache & Beard color light-medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin.
Units sold5KB0BG65M7BD
$9.99·★4.3·2.7K revsJUST FOR MEN 1-Day Beard & Brow Color, Temporary Color, Black | 1-Day Beard & Brow Color black temporarily covers grays, fills-in patchy areas for well-defined, thicker look.
Units sold5K
Trending Eyebrow Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BG65M7BD booked 5K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0FK4HBJR2 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GRG51W8C close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BG65M7BD
JUST FOR MEN 1-Day Beard & Brow Color, Temporary Color, Black | 1-Day Beard & Brow Color black temporarily covers grays, fills-in patchy areas for well-defined, thicker look.
Price
$9.99
Rating
4.3
Reviews
2.7K
Latest month sales
B0FK4HBJR2
FeiCuiYun Eyebrow Tattoo Peel Off Tint Gel for Women, Warm-Dark Brown Peel Off Eyebrow Tint with 150°Small Curved Tray, Last Up to 5 Days, Waterproof, Fuller & Defined Looking Brows (04#Chocolate)
Price
$7.99
Rating
3.8
Reviews
2.8K
Latest month sales
B0GRG51W8C
Eyelash & Eyebrow Color Kit, Lash & Brow Color Set, 7ml, Black | Achieve Effortless Bushy Results, Easy At-Home Use
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
301
Latest month sales
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