Colorpop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colorpop sales on Amazon US totaled 222,500 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $2,269,158 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.7% of unit volume and 72.8% of revenue, while a typical listing is priced at $13.05. The keyword itself pulled 17,754 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the colorpop Top 50 moved 3,195,300 units and $33,242,893 in cumulative sales — an average of 266,275 units and $2,770,241 per month. Monthly throughput topped out at 353,500 units in November 2025 and dipped to 159,500 in May 2026, leaving the latest reading 5.7% lower than August 2025.
Colorpop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
222.5K
▼ 24.9% MoM
Monthly Revenue 2026/07
$2.3M
▼ 32.6% MoM
Top 10 Market Share 2026/07
78.7%
Colorpop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colorpop listing on Amazon US in July 2026 is ASIN B00T0C9XRK (Brand: Essence Cosmetics), which sold 80,000 units at $4.84 apiece — equal to 36.0% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 175,000 units and $1,652,660 in July 2026 — 78.7% of unit volume and 72.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colorpop' on Amazon
July 2026
Is 78.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00T0C9XRK
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B08H4FSGDW
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
20K
▼ 33.3%vs. prior month
$182.2K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
10K
▲ 0.0%vs. prior month
$236.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Colorpop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Essence Cosmetics is the best-performing colorpop brand in July 2026, moving 80,000 units across 1 ASIN for 45.7% of Top 10 volume. BS-MALL follows with 20,000 units (11.4%), ahead of MAYBELLINE on 20,000 units (11.4%).
With 9 brands splitting the Top 10 and 68.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.84 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Essence Cosmetics
1 ASIN in Top 10
45.7%
Units
80K
Revenue
$395.2K
Avg. price
$4.84
B00T0C9XRK
$4.84·★4.3·417.3K revsessence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Units sold80K
BS-MALL
1 ASIN in Top 10
11.4%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60.1K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
MAYBELLINE
1 ASIN in Top 10
11.4%
Units
20K
Revenue
$182.2K
Avg. price
$8.49
B08H4FSGDW
$8.49·★4.5·188.2K revsMAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
Units sold20K
Trending Colorpop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07MQJRK7N booked 5K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0DV97CQ9S leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0BFXM9NNW close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MQJRK7N
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
Price
$9.99
Rating
4.5
Reviews
30K
Latest month sales
B0DV97CQ9S
ColourPop Crème Gel Waterproof Eyeliner, Joy Ride, 0.01 oz
Price
$8.00
Rating
4.4
Reviews
1.8K
Latest month sales
B0BFXM9NNW
LAURA GELLER Jelly Balm Tinted Hydrating Lip Balm – A Latte Love
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.2
Reviews
1.1K
Latest month sales
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