Thrive Eyeshadow Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Thrive Eyeshadow Stick sales on Amazon US totaled 183,700 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $3,734,767 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.7% of unit volume and 64.9% of revenue, while a typical listing is priced at $18.70. The keyword itself pulled 33,290 Amazon queries over the same period (▼ 11.5% MoM).
Zooming out to the 12-month window ending July 2026, the thrive eyeshadow stick Top 50 moved 2,208,550 units and $44,425,240 in cumulative sales — an average of 184,046 units and $3,702,103 per month. Monthly throughput topped out at 269,000 units in November 2025 and dipped to 108,800 in May 2026, leaving the latest reading 10.3% higher than August 2025.
Thrive Eyeshadow Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
183.7K
▼ 13.2% MoM
Monthly Revenue 2026/07
$3.7M
▼ 15.2% MoM
Top 10 Market Share 2026/07
63.7%
Thrive Eyeshadow Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold thrive eyeshadow stick listing on Amazon US in July 2026 is ASIN B000H3I2JG (Brand: REVLON), which sold 20,000 units at $6.67 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 117,000 units and $2,422,530 in July 2026 — 63.7% of unit volume and 64.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Thrive Eyeshadow Stick' on Amazon
July 2026
Is 63.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
20K
▼ 33.3%vs. prior month
$560K
latest month
12-month trend
B0F566TFJN
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes & Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan, Cruelty Free, Brynn Shade
20K
▲ 0.0%vs. prior month
$520K
latest month
12-month trend
B07X7KMGBX
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Coffee
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0BSR4GDGH
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep brown eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
10K
▲ 0.0%vs. prior month
$180K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
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Best Thrive Eyeshadow Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Thrive Causemetics is the best-performing thrive eyeshadow stick brand in July 2026, moving 32,000 units across 3 ASINs for 27.4% of Top 10 volume. REVLON follows with 20,000 units (17.1%), ahead of PRIME PROMETICS on 20,000 units (17.1%).
With 8 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.67 to $28.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Thrive Causemetics
3 ASINs in Top 10
27.4%
Units
32K
Revenue
$822K
Avg. price
$25.33
B0F566TFJN
$26.00·★4.3·4.7K revsThrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes & Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan, Cruelty Free, Brynn Shade
Units sold20KB0F56FWKKH
$26.00·★4.3·4.7K revsThrive Causemetics Liquid Lash Extensions Mascara, Brown Black Shade | Tubing Formula Lengthens, Volumizes & Curls, Smudge Proof, Washable, No Clumping or Flaking, Cruelty Free, Crystal Shade
Units sold7KB0F5LHNH2Z
$24.00·★4.0·1.9K revsThrive Causemetics Tinted Eyebrow Gel, Instant Brow Fix, Medium Brown | Waterproof Tinted Gel with Vitamin B5, Smudge-Proof, Long Lasting Definition, Vegan & Cruelty Free, Audrey Shade
Units sold5K
REVLON
1 ASIN in Top 10
17.1%
Units
20K
Revenue
$157.2K
Avg. price
$6.67
B000H3I2JG
$6.67·★4.5·54.3K revsRevlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
PRIME PROMETICS
1 ASIN in Top 10
17.1%
Units
20K
Revenue
$560K
Avg. price
$28.00
B0BG6FXQCC
$28.00·★4.0·27.2K revsPrime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
Units sold20K
Trending Thrive Eyeshadow Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F5LHNH2Z booked 5K units at $24.00, with ▲ 25.0% MoM change. On the growth side, B0FVS5GCGZ leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0F3G2GY8N close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5LHNH2Z
Thrive Causemetics Tinted Eyebrow Gel, Instant Brow Fix, Medium Brown | Waterproof Tinted Gel with Vitamin B5, Smudge-Proof, Long Lasting Definition, Vegan & Cruelty Free, Audrey Shade
Price
$24.00
Rating
4.0
Reviews
1.9K
Latest month sales
B0FVS5GCGZ
Illumina Jelly Gel Eyeshadow Stick 010 Amethyst - Cool Lavender | Shimmer Sparkle Finish With Cooling Feel, Brightener Glaze Pencil, Long-Wearing Crease-Proof Eye Makeup, Easy Application
Price
$9.99
Rating
4.0
Reviews
216
Latest month sales
B0F3G2GY8N
Thrive Causemetics Infinity Waterproof Eyebrow Pencil, Medium Brown Shade | Retractable Fine Tip, Dual-Ended Spoolie Brush, Hyaluronic Acid & Shea Butter, Vegan & Cruelty Free, Audrey Shade
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.5
Reviews
566
Latest month sales
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