Thrive Eyeshadow Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

REVLON is the best-performing thrive eyeshadow stick brand in July 2026, moving 20,000 units across 1 ASIN for 21.1% of Top 10 volume. Wonderskin follows with 20,000 units (21.1%), ahead of LAURA GELLER NEW YORK on 15,000 units (15.8%).

Volume is spread across 8 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.67 to $40.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BGR4TG4R booked 5K units at $28.00, with ▲ 25.0% MoM change. On the growth side, B0FVS5GCGZ leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0F3G2GY8N close behind at ▲ 233.3% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.