Brown Eyeliner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brown Eyeliner sales on Amazon US totaled 184,900 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $1,712,483 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 43.2% of revenue, while a typical listing is priced at $10.77. The keyword itself pulled 67,702 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the brown eyeliner Top 50 moved 2,277,800 units and $20,743,409 in cumulative sales — an average of 189,817 units and $1,728,617 per month. Monthly throughput topped out at 232,900 units in November 2025 and dipped to 119,600 in May 2026, leaving the latest reading 12.5% higher than August 2025.
Brown Eyeliner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
184.9K
▼ 20.3% MoM
Monthly Revenue 2026/07
$1.7M
▼ 27.4% MoM
Top 10 Market Share 2026/07
50.8%
Brown Eyeliner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brown eyeliner listing on Amazon US in July 2026 is ASIN B000H3I2JG (Brand: REVLON), which sold 20,000 units at $6.67 apiece — equal to 10.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 94,000 units and $739,310 in July 2026 — 50.8% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brown Eyeliner' on Amazon
July 2026
Is 50.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B000H3EO34
Revlon ColorStay Pencil Waterproof Eyeliner, 203 Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
10K
▲ 0.0%vs. prior month
$79.2K
latest month
12-month trend
B00WT26UX8
wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
10K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B07X7KMGBX
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Coffee
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0BSR4GDGH
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep brown eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
10K
▲ 0.0%vs. prior month
$180K
latest month
12-month trend
B082YPSZHT
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Dark Brown
8K
▼ 20.0%vs. prior month
$18.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Brown Eyeliner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
REVLON is the best-performing brown eyeliner brand in July 2026, moving 30,000 units across 2 ASINs for 31.9% of Top 10 volume. wet n wild follows with 18,000 units (19.1%), ahead of NYX PROFESSIONAL MAKEUP on 14,000 units (14.9%).
With 7 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.64 to $8.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
REVLON
2 ASINs in Top 10
31.9%
Units
30K
Revenue
$236.4K
Avg. price
$6.96
B000H3I2JG
$6.67·★4.5·54K revsRevlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20KB000H3EO34
$7.26·★4.5·54.2K revsRevlon ColorStay Pencil Waterproof Eyeliner, 203 Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold10K
wet n wild
2 ASINs in Top 10
19.1%
Units
18K
Revenue
$28.2K
Avg. price
$1.64
B00WT26UX8
$1.00·★4.6·12.3K revswet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
Units sold10KB082YPSZHT
$2.28·★4.4·40.2K revswet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Dark Brown
Units sold8K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
14.9%
Units
14K
Revenue
$125.4K
Avg. price
$8.97
B005G9E9FW
$7.97·★4.5·103.3K revsNYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Smokin Topaz, Brown Eyeliner
Units sold7KB0D19QGKQ4
$9.97·★4.5·107.4K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner with Vegan Formula - Dark Chocolate (Dark Brown Matte)
Units sold7K
Trending Brown Eyeliner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BFZ8JF7S booked 5K units at $9.12, with ▲ 66.7% MoM change. On the growth side, B00VTU2FWQ leads positive momentum with ▲ 33.3% MoM growth on 4K units, with B085WQHQ6K close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BFZ8JF7S
L'Oreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil, Smudge-Resistant, Waterproof Eye Makeup with Up to 36HR Wear, Brown Denim, 0.01 Oz
Price
$9.12
Rating
4.4
Reviews
5.7K
Latest month sales
B00VTU2FWQ
COVERGIRL Perfect Point PLUS Eyeliner Pencil, Espresso .008 oz. (0.23 mg) (Packaging may vary)
Price
$5.46
Rating
4.4
Reviews
30.1K
Latest month sales
B085WQHQ6K
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Cheat Day
Unlock to view ASIN details and product titles
Price
$1.94
Rating
4.3
Reviews
17.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this brown eyeliner report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card