Coloring Book For Adults Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coloring Book For Adults sales on Amazon US totaled 190,250 units in July 2026 (▲ 45.1% vs. the prior month), generating an estimated $1,858,006 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.4% of unit volume and 75.7% of revenue, while a typical listing is priced at $12.53. The keyword itself pulled 17,916 Amazon queries over the same period (▲ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the coloring book for adults Top 50 moved 1,811,500 units and $18,442,912 in cumulative sales — an average of 150,958 units and $1,536,909 per month. Monthly throughput topped out at 297,050 units in December 2025 and dipped to 75,050 in May 2026, leaving the latest reading 13.9% lower than August 2025.
Coloring Book For Adults Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
190.3K
▲ 45.1% MoM
Monthly Revenue 2026/07
$1.9M
▲ 25.4% MoM
Top 10 Market Share 2026/07
80.4%
Coloring Book For Adults Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coloring book for adults listing on Amazon US in July 2026 is ASIN B00006RVTS (Brand: Crayola), which sold 60,000 units at $6.49 apiece — equal to 31.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 153,000 units and $1,406,810 in July 2026 — 80.4% of unit volume and 75.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coloring Book For Adults' on Amazon
July 2026
Is 80.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B08TLK1ZSV
Fuxi 9" x 12" Sketch Book_Top Spiral Bound Sketchbook_100Sheets 68lb/100gsm | Art Sketch Pads for Drawing, Acid-Free Drawing Paper Pad for Kids, Students, Artists & Beginners, Art Supplies for Adults
10K
▲ 11.1%vs. prior month
$101.8K
latest month
12-month trend
B0BHYGM2XG
KALOUR 72 Count Colored Pencils for Adult Coloring Books, Soft Core,Ideal for Drawing Blending Shading,Color Pencils Set Gift for Adults Kids Beginners
10K
▲ 0.0%vs. prior month
$124K
latest month
12-month trend
B01N09ZDEI
Soucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift
10K
▼ 50.0%vs. prior month
$118.1K
latest month
12-month trend
B0BP2TBX3V
finenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
10K
▲ 150.0%vs. prior month
$94.1K
latest month
12-month trend
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Best Coloring Book For Adults Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing coloring book for adults brand in July 2026, moving 60,000 units across 1 ASIN for 39.2% of Top 10 volume. ARTISTRO follows with 30,000 units (19.6%), ahead of Fuxi on 10,000 units (6.5%).
With 10 brands splitting the Top 10 and 65.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
1 ASIN in Top 10
39.2%
Units
60K
Revenue
$389.4K
Avg. price
$6.49
B00006RVTS
$6.49·★4.8·50.3K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60K
ARTISTRO
1 ASIN in Top 10
19.6%
Units
30K
Revenue
$299.4K
Avg. price
$9.99
B0G7P9MMCP
$9.99·★4.4·14.7K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Units sold30K
Fuxi
1 ASIN in Top 10
6.5%
Units
10K
Revenue
$101.8K
Avg. price
$9.98
B08TLK1ZSV
$9.98·★4.8·16.9K revsFuxi 9" x 12" Sketch Book_Top Spiral Bound Sketchbook_100Sheets 68lb/100gsm | Art Sketch Pads for Drawing, Acid-Free Drawing Paper Pad for Kids, Students, Artists & Beginners, Art Supplies for Adults
Units sold10K
Trending Coloring Book For Adults Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00006RVTS leads positive momentum with ▲ 500.0% MoM growth on 60K units, with B0D1MZTHGR close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Price
$6.49
Rating
4.8
Reviews
50.3K
Latest month sales
B0D1MZTHGR
Markers for Adult Coloring Books No Bleeding_36 Brush Tip Markers | Dual Tip Markers with Brush Pen & Fine Tip Markers for Journaling, Calligraphy, Sketching, Coloring Markers for Adults.
Price
$9.99
Rating
4.5
Reviews
977
Latest month sales
B0BP2TBX3V
finenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
3.3K
Latest month sales
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