Color By Number Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color By Number sales on Amazon US totaled 62,300 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $966,656 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.9% of unit volume and 87.9% of revenue, while a typical listing is priced at $13.44. The keyword itself pulled 29,691 Amazon queries over the same period (▼ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the color by number Top 50 moved 994,350 units and $14,218,551 in cumulative sales — an average of 82,863 units and $1,184,879 per month. Monthly throughput topped out at 173,700 units in December 2025 and dipped to 35,150 in May 2026, leaving the latest reading 5.2% higher than August 2025.
Color By Number Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
62.3K
▼ 15.2% MoM
Monthly Revenue 2026/07
$966.7K
▼ 13.9% MoM
Top 10 Market Share 2026/07
89.9%
Color By Number Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color by number listing on Amazon US in July 2026 is ASIN B01N09ZDEI (Brand: Soucolor), which sold 10,000 units at $9.99 apiece — equal to 16.1% of every unit tracked in this report.
The Top 10 ASINs account for 56,000 units and $849,300 in July 2026 — 89.9% of unit volume and 87.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color By Number' on Amazon
July 2026
![Crayola Twistables Colored Pencil Set (50ct), Cool Back to School Supplies for Kids, No Sharpen Colored Pencils for Girls & Boys, 4+ [Amazon Exclusive] (ASIN B07D4RN9NH), rank #2 by monthly sales volume for 'Color By Number' on Amazon](https://m.media-amazon.com/images/I/81JM+OS3OdL._AC_UY512_.jpg)
Is 89.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N09ZDEI
Soucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift
10K
▼ 50.0%vs. prior month
$118.1K
latest month
12-month trend
B07D4RN9NH
Crayola Twistables Colored Pencil Set (50ct), Cool Back to School Supplies for Kids, No Sharpen Colored Pencils for Girls & Boys, 4+ [Amazon Exclusive]
10K
▲ 0.0%vs. prior month
$141.1K
latest month
12-month trend
B0BHYGM2XG
KALOUR 72 Count Colored Pencils for Adult Coloring Books, Soft Core,Ideal for Drawing Blending Shading,Color Pencils Set Gift for Adults Kids Beginners
10K
▲ 0.0%vs. prior month
$124K
latest month
12-month trend
B0F9WHCL19
Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10
8K
▼ 20.0%vs. prior month
$161.8K
latest month
12-month trend
B0F9WFBTP5
Skillmatics Aqua Puffs Unicorns, Art & Craft Gift for Kids, Paint by Number | DIY Princess Puffy Keychains, Screen-Free, Mess-Free Activity, Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10
6K
▼ 14.3%vs. prior month
$120.6K
latest month
12-month trend
B0BZR8CPCK
MTYOKILN Magnetic Color & Number Maze - Montessori Wooden Color Matching Learning Counting Puzzle Board - Toddler Fine Motor Skills Toys for Boys Girls 2 3 4 Years Old
4K
▲ 0.0%vs. prior month
$93.7K
latest month
12-month trend
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Best Color By Number Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Skillmatics is the best-performing color by number brand in July 2026, moving 14,000 units across 2 ASINs for 25.0% of Top 10 volume. Soucolor follows with 13,000 units (23.2%), ahead of Crayola on 10,000 units (17.9%).
With 8 brands splitting the Top 10 and 66.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Skillmatics
2 ASINs in Top 10
25.0%
Units
14K
Revenue
$282.4K
Avg. price
$19.97
B0F9WHCL19
$19.97·★4.6·1.8K revsSkillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10
Units sold8KB0F9WFBTP5
$19.97·★4.6·1.8K revsSkillmatics Aqua Puffs Unicorns, Art & Craft Gift for Kids, Paint by Number | DIY Princess Puffy Keychains, Screen-Free, Mess-Free Activity, Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10
Units sold6K
Soucolor
2 ASINs in Top 10
23.2%
Units
13K
Revenue
$145.1K
Avg. price
$9.99
B01N09ZDEI
$9.99·★4.7·24.7K revsSoucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift
Units sold10KB085DP36VF
$9.99·★4.6·15.6K revsSoucolor 36 Dual Tip Brush Markers, Water-Based Art Pens, Adult Coloring | 36 Color Dual Tip Markers with Brush & Fine Point for Adult Coloring Books, Hand Lettering, Journaling & Drawing Pens
Units sold3K
Crayola
1 ASIN in Top 10
17.9%
Units
10K
Revenue
$141.1K
Avg. price
$14.27
B07D4RN9NH
$14.27·★4.7·29.6K revsCrayola Twistables Colored Pencil Set (50ct), Cool Back to School Supplies for Kids, No Sharpen Colored Pencils for Girls & Boys, 4+ [Amazon Exclusive]
Units sold10K
Trending Color By Number Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B085DP36VF leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0GH76RW8M close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085DP36VF
Soucolor 36 Dual Tip Brush Markers, Water-Based Art Pens, Adult Coloring | 36 Color Dual Tip Markers with Brush & Fine Point for Adult Coloring Books, Hand Lettering, Journaling & Drawing Pens
Price
$9.99
Rating
4.6
Reviews
15.6K
Latest month sales
B0GH76RW8M
Watercolor Workbook for Beginners,18 Floral Water Coloring Book,Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults
Price
$12.59
Rating
4.6
Reviews
259
Latest month sales
B0GBX1Q4QS
ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers | Paint by Numbers Kit for Adults, Spiral Bound & Single-Sided, Easy Number Matching & Tear-Out for Framing, Stress Relief Gift
Unlock to view ASIN details and product titles
Price
$26.99
Rating
3.3
Reviews
68
Latest month sales
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