Color By Numbers For Adults Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Color By Numbers For Adults sales on Amazon US totaled 63,750 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $1,086,379 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.1% of unit volume and 69.9% of revenue, while a typical listing is priced at $16.88. The keyword itself pulled 88,284 Amazon queries over the same period (▲ 27.1% MoM).

Zooming out to the 12-month window ending July 2026, the color by numbers for adults Top 50 moved 912,750 units and $14,596,383 in cumulative sales — an average of 76,063 units and $1,216,365 per month. Monthly throughput topped out at 159,850 units in December 2025 and dipped to 34,550 in May 2026, leaving the latest reading 5.3% lower than August 2025.

912.8KTotal units sold · Last 12 months
$14.6MTotal revenue · Last 12 months
88.3K▲ 27.1% MoM
Monthly search volume
$16.88Avg. price · July 2026

Color By Numbers For Adults Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales67.3K
Revenue$861K

2025/09

Sales62.5K
Revenue$861.7K

2025/10

Sales70.7K
Revenue$1.1M

2025/11

Sales142.2K
Revenue$2M

2025/12

Sales159.8K
Revenue$2.7M

2026/01

Sales70K
Revenue$1.2M

2026/02

Sales58.4K
Revenue$967.9K

2026/03

Sales56.8K
Revenue$944.7K

2026/04

Sales51.5K
Revenue$870.3K

2026/05

Sales34.5K
Revenue$606.6K

2026/06

Sales75.5K
Revenue$1.4M
63.8K

2026/07

Sales63.8K
Revenue$1.1M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

63.8K

▼ 15.5% MoM

Monthly Revenue 2026/07

$1.1M

▼ 22.3% MoM

Top 10 Market Share 2026/07

83.1%

See the Top 10 ASINs driving 83.1% of sales

Color By Numbers For Adults Market Share & Sales Concentration on Amazon US — July 2026

The most-sold color by numbers for adults listing on Amazon US in July 2026 is ASIN B01N09ZDEI (Brand: Soucolor), which sold 10,000 units at $9.99 apiece — equal to 15.7% of every unit tracked in this report.

The Top 10 ASINs account for 53,000 units and $759,640 in July 2026 — 83.1% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Color By Numbers For Adults' on Amazon

July 2026
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83.1% Volume Share 53K units sold
69.9% Revenue Share $759.6K estimated
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Top 5 Volume Share breakdown

B01N09ZDEI 15.7%
B0BHYGM2XG 15.7%
B0F9WHCL19 12.5%
B0F6D1PQFN 7.8%
B0C2YPJDFL 6.3%
Others 42.0%
#1
Soucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift

B01N09ZDEI

Soucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift

$9.99· 4.7·24.7K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$118.1K

latest month

Monthly Trend

12-month trend

#2
KALOUR 72 Count Colored Pencils for Adult Coloring Books, Soft Core,Ideal for Drawing Blending Shading,Color Pencils Set Gift for Adults Kids Beginners

B0BHYGM2XG

KALOUR 72 Count Colored Pencils for Adult Coloring Books, Soft Core,Ideal for Drawing Blending Shading,Color Pencils Set Gift for Adults Kids Beginners

$9.99· 4.7·12.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$124K

latest month

Monthly Trend

12-month trend

#3
Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

B0F9WHCL19

Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

$18.97· 4.6·1.7K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$161.8K

latest month

Monthly Trend

12-month trend

#4
Artecho Acrylic Paint Markers 72 Colors with Bag( Brush Tip and Fine Tip ) | Ideal for Rock Painting, Stone, Wood, Paper, Canvas, Ceramic, Glass, Fabric & DIY Crafts

B0F6D1PQFN

Artecho Acrylic Paint Markers 72 Colors with Bag( Brush Tip and Fine Tip ) | Ideal for Rock Painting, Stone, Wood, Paper, Canvas, Ceramic, Glass, Fabric & DIY Crafts

$24.99· 4.6·1.7K reviews
Monthly Sales

5K

▼ 37.5%

vs. prior month

Revenue

$128.9K

latest month

Monthly Trend

12-month trend

#5
Yagol Colored Pencils for Adult Coloring Books, 72 Color Pencil Set in Tube | Soft Core Coloring Pencils for Adults; Adult Coloring Pencils for Drawing, Sketching, Blending, Shading & Art Supplies

B0C2YPJDFL

Yagol Colored Pencils for Adult Coloring Books, 72 Color Pencil Set in Tube | Soft Core Coloring Pencils for Adults; Adult Coloring Pencils for Drawing, Sketching, Blending, Shading & Art Supplies

$12.98· 4.7·4.6K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$52K

latest month

Monthly Trend

12-month trend

#6
Beautiful Coloring Book Set of 2 for Adult Relaxation with Floral Designs | Funny Coloring Books with a Lot of Laughs - The Perfect Stress Relieving Gift for Women with Easy, Simple to Color Pages

B0DZY2V81Z

Beautiful Coloring Book Set of 2 for Adult Relaxation with Floral Designs | Funny Coloring Books with a Lot of Laughs - The Perfect Stress Relieving Gift for Women with Easy, Simple to Color Pages

$9.99· 4.7·913 reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$39.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Color By Numbers For Adults Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Soucolor is the best-performing color by numbers for adults brand in July 2026, moving 13,000 units across 2 ASINs for 24.5% of Top 10 volume. KALOUR follows with 10,000 units (18.9%), ahead of Skillmatics on 8,000 units (15.1%).

Volume is spread across 8 brands, with the top three holding 58.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $18.97, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

24.5%
18.9%
15.1%
41.5%
Soucolor
KALOUR
Skillmatics
Other brands
1

Soucolor

2 ASINs in Top 10

24.5%

Units

13K

Revenue

$145.1K

Avg. price

$9.99

  • Soucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift

    B01N09ZDEI

    $9.99·4.7·24.7K revs

    Soucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift

    Units sold10K
  • Soucolor 36 Dual Tip Brush Markers, Water-Based Art Pens, Adult Coloring | 36 Color Dual Tip Markers with Brush & Fine Point for Adult Coloring Books, Hand Lettering, Journaling & Drawing Pens

    B085DP36VF

    $9.99·4.6·15.7K revs

    Soucolor 36 Dual Tip Brush Markers, Water-Based Art Pens, Adult Coloring | 36 Color Dual Tip Markers with Brush & Fine Point for Adult Coloring Books, Hand Lettering, Journaling & Drawing Pens

    Units sold3K
2

KALOUR

1 ASIN in Top 10

18.9%

Units

10K

Revenue

$124K

Avg. price

$9.99

  • KALOUR 72 Count Colored Pencils for Adult Coloring Books, Soft Core,Ideal for Drawing Blending Shading,Color Pencils Set Gift for Adults Kids Beginners

    B0BHYGM2XG

    $9.99·4.7·12.7K revs

    KALOUR 72 Count Colored Pencils for Adult Coloring Books, Soft Core,Ideal for Drawing Blending Shading,Color Pencils Set Gift for Adults Kids Beginners

    Units sold10K
3

Skillmatics

1 ASIN in Top 10

15.1%

Units

8K

Revenue

$161.8K

Avg. price

$18.97

  • Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

    B0F9WHCL19

    $18.97·4.6·1.7K revs

    Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10

    Units sold8K

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