Adult Coloring Books Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Adult Coloring Books sales on Amazon US totaled 108,800 units in July 2026 (▲ 9.7% vs. the prior month), generating an estimated $1,292,253 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.0% of unit volume and 76.5% of revenue, while a typical listing is priced at $14.06. The keyword itself pulled 52,153 Amazon queries over the same period (▲ 17.6% MoM).
Zooming out to the 12-month window ending July 2026, the adult coloring books Top 50 moved 1,179,200 units and $14,803,813 in cumulative sales — an average of 98,267 units and $1,233,651 per month. Monthly throughput topped out at 206,100 units in December 2025 and dipped to 56,550 in May 2026, leaving the latest reading 22.0% higher than August 2025.
Adult Coloring Books Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.8K
▲ 9.7% MoM
Monthly Revenue 2026/07
$1.3M
▲ 4.4% MoM
Top 10 Market Share 2026/07
79.0%
Adult Coloring Books Market Share & Sales Concentration on Amazon US — July 2026
The most-sold adult coloring books listing on Amazon US in July 2026 is ASIN B0G7P9MMCP (Brand: ARTISTRO), which sold 30,000 units at $9.99 apiece — equal to 27.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $989,060 in July 2026 — 79.0% of unit volume and 76.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Adult Coloring Books' on Amazon
July 2026
Is 79.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B0BP2TBX3V
finenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
10K
▲ 150.0%vs. prior month
$94.1K
latest month
12-month trend
B01N09ZDEI
Soucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift
10K
▼ 50.0%vs. prior month
$118.1K
latest month
12-month trend
B0BHYGM2XG
KALOUR 72 Count Colored Pencils for Adult Coloring Books, Soft Core,Ideal for Drawing Blending Shading,Color Pencils Set Gift for Adults Kids Beginners
10K
▲ 0.0%vs. prior month
$124K
latest month
12-month trend
B0DNK9H45K
Beautiful Coloring Book Set of 2 for Adult Relaxation with Floral Designs | Funny Coloring Books with a Lot of Laughs - The Perfect Stress Relieving Gift for Women and Friends
6K
▲ 50.0%vs. prior month
$71.5K
latest month
12-month trend
B00006IEEU
Prismacolor Premier Colored Pencils, Soft Core, Assorted Colors, 24 Count - Durable, Vibrant, Ultra-Smooth, Adult Coloring, Drawing, Sketching, Arts & Crafts
5K
▲ 0.0%vs. prior month
$124.5K
latest month
12-month trend
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Best Adult Coloring Books Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ARTISTRO is the best-performing adult coloring books brand in July 2026, moving 30,000 units across 1 ASIN for 34.9% of Top 10 volume. finenolo follows with 10,000 units (11.6%), ahead of Soucolor on 10,000 units (11.6%).
Volume is spread across 9 brands, with the top three holding 58.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ARTISTRO
1 ASIN in Top 10
34.9%
Units
30K
Revenue
$299.4K
Avg. price
$9.99
B0G7P9MMCP
$9.99·★4.4·13.6K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Units sold30K
finenolo
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$94.1K
Avg. price
$9.99
B0BP2TBX3V
$9.99·★4.7·3.2K revsfinenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
Units sold10K
Soucolor
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$118.1K
Avg. price
$9.99
B01N09ZDEI
$9.99·★4.7·24.7K revsSoucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift
Units sold10K
Trending Adult Coloring Books Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D1MZTHGR booked 3K units at $9.99, with ▲ 200.0% MoM change. On the growth side, B0BP2TBX3V leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B0DPZKGJGX close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1MZTHGR
Markers for Adult Coloring Books No Bleeding_36 Brush Tip Markers | Dual Tip Markers with Brush Pen & Fine Tip Markers for Journaling, Calligraphy, Sketching, Coloring Markers for Adults.
Price
$9.99
Rating
4.5
Reviews
971
Latest month sales
B0BP2TBX3V
finenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
Price
$9.99
Rating
4.7
Reviews
3.2K
Latest month sales
B0DPZKGJGX
Beautiful Adult Coloring Book Set of 2 for Relaxation - Mandala Books | Mandala Coloring Pages with Inspirational Quotes - The Perfect Stress-Relieving Gift, Fun to Color for Women
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.7
Reviews
873
Latest month sales
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