Coloring Books For Adults Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coloring Books For Adults sales on Amazon US totaled 180,550 units in July 2026 (▲ 44.6% vs. the prior month), generating an estimated $1,890,773 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.3% of unit volume and 74.5% of revenue, while a typical listing is priced at $14.65. The keyword itself pulled 341,821 Amazon queries over the same period (▲ 30.7% MoM).
Zooming out to the 12-month window ending July 2026, the coloring books for adults Top 50 moved 1,663,900 units and $18,632,631 in cumulative sales — an average of 138,658 units and $1,552,719 per month. Monthly throughput topped out at 271,800 units in December 2025 and dipped to 68,550 in May 2026, leaving the latest reading 5.8% lower than August 2025.
Coloring Books For Adults Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.6K
▲ 44.6% MoM
Monthly Revenue 2026/07
$1.9M
▲ 22.0% MoM
Top 10 Market Share 2026/07
80.3%
Coloring Books For Adults Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coloring books for adults listing on Amazon US in July 2026 is ASIN B00006RVTS (Brand: Crayola), which sold 60,000 units at $6.49 apiece — equal to 33.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 145,000 units and $1,407,870 in July 2026 — 80.3% of unit volume and 74.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coloring Books For Adults' on Amazon
July 2026
Is 80.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, & Coloring Books, Arts & Crafts Gift, Classroom Must Haves & School Supplies (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B0BP2TBX3V
finenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
10K
▲ 150.0%vs. prior month
$94.1K
latest month
12-month trend
B01N09ZDEI
Soucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift
10K
▼ 50.0%vs. prior month
$118.1K
latest month
12-month trend
B0BHYGM2XG
KALOUR 72 Count Colored Pencils for Adult Coloring Books, Soft Core,Ideal for Drawing Blending Shading,Color Pencils Set Gift for Adults Kids Beginners
10K
▲ 0.0%vs. prior month
$124K
latest month
12-month trend
B0BWH7CWFW
AnyMark 60 Colors Alcohol Markers Chisel & Fine Dual Tip | Coloring Markers Set for Adult Book Drawing Sketching Painting, Illustration, White Penholder
6K
▼ 25.0%vs. prior month
$95.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Coloring Books For Adults Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing coloring books for adults brand in July 2026, moving 60,000 units across 1 ASIN for 41.4% of Top 10 volume. ARTISTRO follows with 30,000 units (20.7%), ahead of finenolo on 10,000 units (6.9%).
With 9 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
1 ASIN in Top 10
41.4%
Units
60K
Revenue
$389.4K
Avg. price
$6.49
B00006RVTS
$6.49·★4.8·50.1K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60K
ARTISTRO
1 ASIN in Top 10
20.7%
Units
30K
Revenue
$299.4K
Avg. price
$9.99
B0G7P9MMCP
$9.99·★4.4·13.5K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, & Coloring Books, Arts & Crafts Gift, Classroom Must Haves & School Supplies (Dot & Fine Tips)
Units sold30K
finenolo
1 ASIN in Top 10
6.9%
Units
10K
Revenue
$94.1K
Avg. price
$9.99
B0BP2TBX3V
$9.99·★4.7·3.2K revsfinenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
Units sold10K
Trending Coloring Books For Adults Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00006RVTS leads positive momentum with ▲ 500.0% MoM growth on 60K units, with B0D1MZTHGR close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Price
$6.49
Rating
4.8
Reviews
50.1K
Latest month sales
B0D1MZTHGR
Markers for Adult Coloring Books No Bleeding_36 Brush Tip Markers | Dual Tip Markers with Brush Pen & Fine Tip Markers for Journaling, Calligraphy, Sketching, Coloring Markers for Adults.
Price
$9.99
Rating
4.5
Reviews
967
Latest month sales
B0BP2TBX3V
finenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
3.2K
Latest month sales
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