Clear Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

vital proteins is the best-performing clear protein brand in July 2026, moving 90,000 units across 1 ASIN for 28.1% of Top 10 volume. Benefiber follows with 40,000 units (12.5%), ahead of Pure Protein on 30,000 units (9.4%).

Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.97 to $42.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0985TJ4HF booked 10K units at $27.38, with ▲ 0.0% MoM change. On the growth side, B09PYB4MQS leads positive momentum with ▲ 3233.3% MoM growth on 10K units, with B0GQ69HQDR close behind at ▲ 233.3% MoM on 10K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.