Isopure Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Isopure Protein Powder sales on Amazon US totaled 621,000 units in July 2026 (▼ 4.0% vs. the prior month), generating an estimated $23,006,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.0% of unit volume and 52.8% of revenue, while a typical listing is priced at $51.08. The keyword itself pulled 177,681 Amazon queries over the same period (▲ 10.0% MoM).
Zooming out to the 12-month window ending July 2026, the isopure protein powder Top 50 moved 6,105,250 units and $224,841,552 in cumulative sales — an average of 508,771 units and $18,736,796 per month. Monthly throughput topped out at 647,000 units in June 2026 and dipped to 332,900 in May 2026, leaving the latest reading 23.2% higher than August 2025.
Isopure Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
621K
▼ 4.0% MoM
Monthly Revenue 2026/07
$23M
▼ 7.9% MoM
Top 10 Market Share 2026/07
66.0%
Isopure Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold isopure protein powder listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 16.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $12,159,000 in July 2026 — 66.0% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Isopure Protein Powder' on Amazon
July 2026
Is 66.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B002DYIZEE
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
80K
▲ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
20K
▲ 100.0%vs. prior month
$570.6K
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
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Best Isopure Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing isopure protein powder brand in July 2026, moving 190,000 units across 2 ASINs for 46.3% of Top 10 volume. Optimum Nutrition follows with 80,000 units (19.5%), ahead of Orgain on 60,000 units (14.6%).
With 8 brands splitting the Top 10 and 80.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.68 to $33.06, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
2 ASINs in Top 10
46.3%
Units
190K
Revenue
$5.7M
Avg. price
$30.82
B09RQBHRCT
$18.65·★4.6·68.7K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100KB00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Optimum Nutrition
1 ASIN in Top 10
19.5%
Units
80K
Revenue
$1.3M
Avg. price
$14.68
B002DYIZEE
$14.68·★4.6·77.8K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold80K
Orgain
2 ASINs in Top 10
14.6%
Units
60K
Revenue
$1.9M
Avg. price
$33.06
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Trending Isopure Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00XIKPUK4 booked 10K units at $62.99, with ▲ 0.0% MoM change. On the growth side, B0BJLBD427 leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B06Y5ZG66K close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
Price
$62.99
Rating
4.3
Reviews
10.6K
Latest month sales
B0BJLBD427
Body Fortress Super Advanced Whey Protein, Chocolate, 1.78 lbs | Flavor: Chocolate, Immune Support, Muscle and Strength Development
Price
$29.92
Rating
4.5
Reviews
7.9K
Latest month sales
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Unlock to view ASIN details and product titles
Price
$29.97
Rating
4.6
Reviews
28.4K
Latest month sales
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