Premier Protein Shake Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Premier Protein Shake sales on Amazon US totaled 979,000 units in July 2026 (▼ 20.5% vs. the prior month), generating an estimated $29,808,020 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 59.0% of revenue, while a typical listing is priced at $28.02. The keyword itself pulled 358,089 Amazon queries over the same period (▼ 27.9% MoM).
Zooming out to the 12-month window ending July 2026, the premier protein shake Top 50 moved 9,945,900 units and $309,003,561 in cumulative sales — an average of 828,825 units and $25,750,297 per month. Monthly throughput topped out at 1,231,000 units in June 2026 and dipped to 547,000 in May 2026, leaving the latest reading 23.0% higher than August 2025.
Premier Protein Shake Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
979K
▼ 20.5% MoM
Monthly Revenue 2026/07
$29.8M
▼ 20.5% MoM
Top 10 Market Share 2026/07
53.1%
Premier Protein Shake Market Share & Sales Concentration on Amazon US — July 2026
The most-sold premier protein shake listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $50.98 apiece — equal to 10.2% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 520,000 units and $17,591,500 in July 2026 — 53.1% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Premier Protein Shake' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
50K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B008JGIZNQ
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
40K
▼ 20.0%vs. prior month
$968.4K
latest month
12-month trend
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Best Premier Protein Shake Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing premier protein shake brand in July 2026, moving 230,000 units across 5 ASINs for 44.2% of Top 10 volume. Core Power follows with 210,000 units (40.4%), ahead of Ensure on 40,000 units (7.7%).
With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.24 to $44.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
5 ASINs in Top 10
44.2%
Units
230K
Revenue
$6M
Avg. price
$25.24
B008JGIZGS
$23.97·★4.7·11.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFJP6LZF
$23.97·★4.8·6K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold50KB008JGIZNQ
$23.97·★4.7·7.2K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold40KB06ZZ3PJQD
$27.57·★4.6·29.3K revsPremier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Units sold30K
Core Power
3 ASINs in Top 10
40.4%
Units
210K
Revenue
$9.6M
Avg. price
$44.91
B01DDIRDZA
$50.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70KB07LCZC2C2
$41.88·★4.7·14.4K revsCore Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
Units sold40K
Ensure
1 ASIN in Top 10
7.7%
Units
40K
Revenue
$1.1M
Avg. price
$27.97
B0791Y2LMB
$27.97·★4.6·20.7K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40K
Trending Premier Protein Shake Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DY1ZS88N booked 40K units at $21.99, with ▲ 0.0% MoM change. On the growth side, B0FRB4CWHD leads positive momentum with ▲ 350.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DY1ZS88N
Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
Price
$21.99
Rating
4.6
Reviews
2.1K
Latest month sales
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B0FRB4CWHD
Ensure Max Protein French Vanilla Shake, 42g High Protein, 12 Pack | Each Protein Shake has 2g Sugar, 220 Calories, 23 Essential Vitamins & Minerals, and 2 Key Electrolytes for Active Adults
Unlock to view ASIN details and product titles
Price
$47.76
Rating
4.6
Reviews
317
Latest month sales
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