Whey Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Whey Protein Powder sales on Amazon US totaled 646,000 units in July 2026 (▼ 5.9% vs. the prior month), generating an estimated $27,964,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.8% of unit volume and 47.1% of revenue, while a typical listing is priced at $55.11. The keyword itself pulled 456,482 Amazon queries over the same period (▲ 10.7% MoM).
Zooming out to the 12-month window ending July 2026, the whey protein powder Top 50 moved 7,106,600 units and $284,531,329 in cumulative sales — an average of 592,217 units and $23,710,944 per month. Monthly throughput topped out at 686,200 units in June 2026 and dipped to 364,350 in May 2026, leaving the latest reading 5.4% higher than August 2025.
Whey Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
646K
▼ 5.9% MoM
Monthly Revenue 2026/07
$28M
▼ 7.9% MoM
Top 10 Market Share 2026/07
58.8%
Whey Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold whey protein powder listing on Amazon US in July 2026 is ASIN B00GL2HMES (Brand: Nutricost), which sold 100,000 units at $19.35 apiece — equal to 15.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 380,000 units and $13,179,200 in July 2026 — 58.8% of unit volume and 47.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Whey Protein Powder' on Amazon
July 2026
Is 58.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00GL2HMES
Nutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B01DDIRE2W
Core Power Elite High Protein Shake, Vanilla, 42g Bottle, 14oz, 12 Pack
40K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Whey Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing whey protein powder brand in July 2026, moving 120,000 units across 3 ASINs for 31.6% of Top 10 volume. Nutricost follows with 100,000 units (26.3%), ahead of Optimum Nutrition on 50,000 units (13.2%).
With 7 brands splitting the Top 10 and 71.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.35 to $49.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
3 ASINs in Top 10
31.6%
Units
120K
Revenue
$3.6M
Avg. price
$32.70
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Nutricost
1 ASIN in Top 10
26.3%
Units
100K
Revenue
$2.1M
Avg. price
$19.35
B00GL2HMES
$19.35·★4.7·59.5K revsNutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
Units sold100K
Optimum Nutrition
2 ASINs in Top 10
13.2%
Units
50K
Revenue
$2.3M
Avg. price
$49.29
B000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB002DYIZH6
$48.83·★4.6·99.9K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20K
Trending Whey Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06ZZ3PJQD booked 30K units at $27.57, with ▲ 200.0% MoM change. On the growth side, B006N74O2Y leads positive momentum with ▲ 1400.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.6K
Latest month sales
B006N74O2Y
Muscle Milk Genuine Protein Powder, Chocolate, 1.93 Pounds, 13 Servings, 32g Protein, 2g Sugar, Calcium, Vitamins A, C & D, NSF Certified for Sport, Energizing Snack, Packaging May Vary
Unlock to view ASIN details and product titles
Price
$23.18
Rating
4.5
Reviews
2.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this whey protein powder report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card