Citronella Incense Sticks Outdoor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Citronella Incense Sticks Outdoor sales on Amazon US totaled 91,700 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $1,315,099 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.0% of unit volume and 72.0% of revenue, while a typical listing is priced at $13.39. The keyword itself pulled 14,604 Amazon queries over the same period (▼ 20.2% MoM).
Zooming out to the 12-month window ending July 2026, the citronella incense sticks outdoor Top 50 moved 574,950 units and $7,341,777 in cumulative sales — an average of 47,913 units and $611,815 per month. Monthly throughput topped out at 105,800 units in June 2026 and dipped to 14,450 in January 2026, leaving the latest reading 30.2% higher than August 2025.
Citronella Incense Sticks Outdoor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.7K
▼ 13.4% MoM
Monthly Revenue 2026/07
$1.3M
▼ 9.1% MoM
Top 10 Market Share 2026/07
72.0%
Citronella Incense Sticks Outdoor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold citronella incense sticks outdoor listing on Amazon US in July 2026 is ASIN B004GCW6LE (Brand: OFF!), which sold 20,000 units at $11.57 apiece — equal to 21.8% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $946,840 in July 2026 — 72.0% of unit volume and 72.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Citronella Incense Sticks Outdoor' on Amazon
July 2026
Is 72.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004GCW6LE
OFF! Backyard Citronella Outdoor Candle, 8 oz (2-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 30 Hour Burn Time Per Candle, Patio and Backyard Use, Ambient Glow
20K
▲ 0.0%vs. prior month
$232.2K
latest month
12-month trend
B0753JKZ19
Murphy's Naturals Citronella Mosquito Repellent Candles, 9 oz (Pack of 2) | Soy & beeswax blend with rosemary, peppermint, citronella & lemongrass oils; 30-hour burn for patios & outdoor spaces
9K
▼ 10.0%vs. prior month
$178.4K
latest month
12-month trend
B07C7ZSC8G
W4W Mosquito Repellent Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (Three Pack Contains 12 coils & 6 Stands)
9K
▲ 80.0%vs. prior month
$86.8K
latest month
12-month trend
B074TPKZK1
Murphy's Naturals Citronella Mosquito Repellent Incense Sticks, 24 Count | Bamboo-core sticks infused with citronella, rosemary, lemongrass, peppermint & cedarwood oils; 2+ hr burn for outdoor use
7K
▼ 30.0%vs. prior month
$139.9K
latest month
12-month trend
B0GLPZ75YH
Mosquito Repellent Outdoor Patio, Indoor Mosquito Repellent Balls 8 Packs | Mosquito Deterrent for Yard, Mosquito Repeller for Patio, Keep Mosquito Away, Covers 120 Sq. Ft, 60 Days Protection
5K
▲ 150.0%vs. prior month
$172.7K
latest month
12-month trend
B0CDLP9SQ3
Ceremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
4K
▲ 33.3%vs. prior month
$38K
latest month
12-month trend
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Best Citronella Incense Sticks Outdoor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OFF! is the best-performing citronella incense sticks outdoor brand in July 2026, moving 20,000 units across 1 ASIN for 30.3% of Top 10 volume. Murphy's Naturals follows with 16,000 units (24.2%), ahead of W4W on 9,000 units (13.6%).
With 9 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.95 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OFF!
1 ASIN in Top 10
30.3%
Units
20K
Revenue
$232.2K
Avg. price
$11.57
B004GCW6LE
$11.57·★4.2·7.6K revsOFF! Backyard Citronella Outdoor Candle, 8 oz (2-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 30 Hour Burn Time Per Candle, Patio and Backyard Use, Ambient Glow
Units sold20K
Murphy's Naturals
2 ASINs in Top 10
24.2%
Units
16K
Revenue
$318.3K
Avg. price
$19.99
B0753JKZ19
$19.99·★4.3·10.5K revsMurphy's Naturals Citronella Mosquito Repellent Candles, 9 oz (Pack of 2) | Soy & beeswax blend with rosemary, peppermint, citronella & lemongrass oils; 30-hour burn for patios & outdoor spaces
Units sold9KB074TPKZK1
$19.99·★4.5·5.6K revsMurphy's Naturals Citronella Mosquito Repellent Incense Sticks, 24 Count | Bamboo-core sticks infused with citronella, rosemary, lemongrass, peppermint & cedarwood oils; 2+ hr burn for outdoor use
Units sold7K
W4W
1 ASIN in Top 10
13.6%
Units
9K
Revenue
$86.8K
Avg. price
$8.95
B07C7ZSC8G
$8.95·★4.4·9.6K revsW4W Mosquito Repellent Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (Three Pack Contains 12 coils & 6 Stands)
Units sold9K
Trending Citronella Incense Sticks Outdoor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GLPZ75YH booked 5K units at $32.99, with ▲ 150.0% MoM change. On the growth side, B07C7ZSC8G leads positive momentum with ▲ 80.0% MoM growth on 9K units, with B0CDLP9SQ3 close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GLPZ75YH
Mosquito Repellent Outdoor Patio, Indoor Mosquito Repellent Balls 8 Packs | Mosquito Deterrent for Yard, Mosquito Repeller for Patio, Keep Mosquito Away, Covers 120 Sq. Ft, 60 Days Protection
Price
$32.99
Rating
4.6
Reviews
1.3K
Latest month sales
B07C7ZSC8G
W4W Mosquito Repellent Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (Three Pack Contains 12 coils & 6 Stands)
Price
$8.95
Rating
4.4
Reviews
9.6K
Latest month sales
B0CDLP9SQ3
Ceremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
5.8K
Latest month sales
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