Incense Burner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Incense Burner sales on Amazon US totaled 34,700 units in July 2026 (▲ 6.4% vs. the prior month), generating an estimated $382,012 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 39.3% of revenue, while a typical listing is priced at $12.43. The keyword itself pulled 35,115 Amazon queries over the same period (▲ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the incense burner Top 50 moved 407,950 units and $4,566,227 in cumulative sales — an average of 33,996 units and $380,519 per month. Monthly throughput topped out at 48,950 units in December 2025 and dipped to 21,000 in May 2026, leaving the latest reading 9.3% higher than August 2025.
Incense Burner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.7K
▲ 6.4% MoM
Monthly Revenue 2026/07
$382K
▲ 8.7% MoM
Top 10 Market Share 2026/07
51.9%
Incense Burner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold incense burner listing on Amazon US in July 2026 is ASIN B0CDLP9SQ3 (Brand: CEREMONY), which sold 4,000 units at $9.99 apiece — equal to 11.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 18,000 units and $150,050 in July 2026 — 51.9% of unit volume and 39.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Incense Burner' on Amazon
July 2026
![2 in 1 Incense Holder for Sticks Incense Burner Holder with Storage,Glass Upside Down Incense Holder for Sticks with Glass Ash Catcher for Meditation Yoga Spa Room Home Decor[Black] (ASIN B0FLW8B7M5), rank #10 by monthly sales volume for 'Incense Burner' on Amazon](https://m.media-amazon.com/images/I/81fkDLOUrNL._AC_UY512_.jpg)
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CDLP9SQ3
Ceremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
4K
▲ 33.3%vs. prior month
$38K
latest month
12-month trend
B08F3N436X
GARMOLY Incense Burner, Incense Holder for Sticks, Brass Lotus Incense Stick Holder and Detachable Ash Catcher
3K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B0BNW2BB3T
EDHAS Incense Burner Stick Holder Bowl, Ash Catcher Bowl for Home Décor, Meditation, Yoga (5" x 5" x 1.5")
2K
▲ 100.0%vs. prior month
$14K
latest month
12-month trend
B0FJRJJXTB
Incense Holder, Hang Upside Down Incense Sticks Burner Holder Storage with Glass Ash Catcher,Ideal Gift (Brown)
2K
▲ 100.0%vs. prior month
$19.6K
latest month
12-month trend
B0FV3HVJJ1
2 in 1 Incense Holder for Sticks with Glass Ash Catcher, Upside Down Anti-Ash Incense Stick Burner for Outdoor Patio, Modern Vertical Incense Holder for Home Decor, Spa, Meditation and Reddish Brown
2K
▲ 0.0%vs. prior month
$18.7K
latest month
12-month trend
B0GJZ39DJX
2 in 1 Incense Holder for Sticks, Vintage Glass Incense Burner | Upside Down insence-stick holder, Ash Catcher & Solid Wood Base, Anti-Ash Flying Catcher for Meditation, Yoga, Spa & Home
1K
▲ 0.0%vs. prior month
$11.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Incense Burner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CEREMONY is the best-performing incense burner brand in July 2026, moving 4,000 units across 1 ASIN for 22.2% of Top 10 volume. GARMOLY follows with 4,000 units (22.2%), ahead of EDHAS on 2,000 units (11.1%).
Volume is spread across 9 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.97 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CEREMONY
1 ASIN in Top 10
22.2%
Units
4K
Revenue
$38K
Avg. price
$9.99
B0CDLP9SQ3
$9.99·★4.7·5.8K revsCeremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
Units sold4K
GARMOLY
2 ASINs in Top 10
22.2%
Units
4K
Revenue
$23.5K
Avg. price
$6.97
B08F3N436X
$4.99·★3.9·12K revsGARMOLY Incense Burner, Incense Holder for Sticks, Brass Lotus Incense Stick Holder and Detachable Ash Catcher
Units sold3KB0C6M1XTGZ
$8.95·★4.6·3.1K revsIncense Holder for Sticks, Anti-Ash Flying Incense Burner with 30 Incense Sticks, Detachable Glass Ash Catcher (Wood, Brown)
Units sold1K
EDHAS
1 ASIN in Top 10
11.1%
Units
2K
Revenue
$14K
Avg. price
$6.99
B0BNW2BB3T
$6.99·★4.4·1.1K revsEDHAS Incense Burner Stick Holder Bowl, Ash Catcher Bowl for Home Décor, Meditation, Yoga (5" x 5" x 1.5")
Units sold2K
Trending Incense Burner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GVYHSWXL leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B0FR59F62P close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVYHSWXL
Green Glass Incense Holder, Colorful Incense Sticks Burner Holder with Storage,Hang Upside Down Incense Holder for Sticks with Glass Ash Catcher for Meditation Yoga Spa Room Decor (Green)
Price
$24.99
Rating
4.6
Reviews
577
Latest month sales
![Incense Holder for Sticks,Incense Burner Holder,Modern Incense Holder for Stick with Glass Ash Catcher,Insence-Stick Holder [Anti-Ash Flying] for Yoga Spa (Upside Down Full Black)](https://m.media-amazon.com/images/I/61OYoFWzk3L._AC_UY512_.jpg)
B0FR59F62P
Incense Holder for Sticks,Incense Burner Holder,Modern Incense Holder for Stick with Glass Ash Catcher,Insence-Stick Holder [Anti-Ash Flying] for Yoga Spa (Upside Down Full Black)
Price
$9.99
Rating
4.7
Reviews
226
Latest month sales
B0BNW2BB3T
EDHAS Incense Burner Stick Holder Bowl, Ash Catcher Bowl for Home Décor, Meditation, Yoga (5" x 5" x 1.5")
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.4
Reviews
1.1K
Latest month sales
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