Wallflowers Fragrance Refill Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wallflowers Fragrance Refill sales on Amazon US totaled 51,350 units in July 2026 (▼ 9.4% vs. the prior month), generating an estimated $977,591 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.2% of unit volume and 65.2% of revenue, while a typical listing is priced at $23.04. The keyword itself pulled 26,780 Amazon queries over the same period (▲ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the wallflowers fragrance refill Top 50 moved 483,150 units and $9,051,167 in cumulative sales — an average of 40,263 units and $754,264 per month. Monthly throughput topped out at 56,700 units in June 2026 and dipped to 28,150 in August 2025, leaving the latest reading 82.4% higher than August 2025.
Wallflowers Fragrance Refill Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.4K
▼ 9.4% MoM
Monthly Revenue 2026/07
$977.6K
▼ 5.7% MoM
Top 10 Market Share 2026/07
68.2%
Wallflowers Fragrance Refill Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wallflowers fragrance refill listing on Amazon US in July 2026 is ASIN B0BKH5W88Y (Brand: Glade), which sold 10,000 units at $20.28 apiece — equal to 19.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $637,290 in July 2026 — 68.2% of unit volume and 65.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wallflowers Fragrance Refill' on Amazon
July 2026
Is 68.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BKH5W88Y
Glade PlugIns Air Freshener Refills, Cashmere Woods, 10 Count | 0.67 fl oz Each, Includes 10 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
10K
▼ 50.0%vs. prior month
$189.2K
latest month
12-month trend
B0GLRF7LQ5
Bath & Body Works Wallflowers Fragrance Plug, White Flare Design, 2 Pack | Sleek White Flare Design Plug-In Air Freshener Devices for Continuous Home Fragrance in Bedrooms, Bathrooms & Living Spaces
6K
▲ 50.0%vs. prior month
$70.3K
latest month
12-month trend
B08N2HDXVL
Bath & Body Works Wallflowers Refills, Mahogany Teakwood Scent, 4 Pack | Plug-In Air Freshener Refills in Warm, Woodsy Mahogany Teakwood for Bedrooms, Bathrooms, and Living Spaces
5K
▲ 400.0%vs. prior month
$113K
latest month
12-month trend
B00E5M3J16
Bath & Body Works Wallflowers Refills, Mahogany Teakwood Scent, Plug-In Air Freshener Refills for Bedrooms, Bathrooms & Living Spaces, 2 Pack
3K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B00VCOW100
Bath & Body Works 6-Pack Wallflowers Sampler Fragrance Refills, 6 Different Scents, Assorted Colors (Bundle)
3K
▲ 0.0%vs. prior month
$79.3K
latest month
12-month trend
B07CMHDZ8Z
Bath & Body Works Wallflowers Refills, Eucalyptus Spearmint Scent, 2 Pack | Plug-In Air Freshener Refills in Eucalyptus Spearmint for Bedrooms, Bathrooms, and Living Spaces Throughout the Home
2K
▲ 0.0%vs. prior month
$26.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wallflowers Fragrance Refill Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Bath & Body Works is the best-performing wallflowers fragrance refill brand in July 2026, moving 25,000 units across 9 ASINs for 71.4% of Top 10 volume. Glade follows with 10,000 units (28.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.92 to $20.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bath & Body Works
9 ASINs in Top 10
71.4%
Units
25K
Revenue
$448.1K
Avg. price
$19.92
B0GLRF7LQ5
$11.75·★4.5·634 revsBath & Body Works Wallflowers Fragrance Plug, White Flare Design, 2 Pack | Sleek White Flare Design Plug-In Air Freshener Devices for Continuous Home Fragrance in Bedrooms, Bathrooms & Living Spaces
Units sold6KB08N2HDXVL
$22.82·★4.5·1.9K revsBath & Body Works Wallflowers Refills, Mahogany Teakwood Scent, 4 Pack | Plug-In Air Freshener Refills in Warm, Woodsy Mahogany Teakwood for Bedrooms, Bathrooms, and Living Spaces
Units sold5KB00E5M3J16
$13.36·★4.6·13.5K revsBath & Body Works Wallflowers Refills, Mahogany Teakwood Scent, Plug-In Air Freshener Refills for Bedrooms, Bathrooms & Living Spaces, 2 Pack
Units sold3KB00VCOW100
$31.99·★4.4·8.8K revsBath & Body Works 6-Pack Wallflowers Sampler Fragrance Refills, 6 Different Scents, Assorted Colors (Bundle)
Units sold3KB07CMHDZ8Z
$13.36·★4.6·13.5K revsBath & Body Works Wallflowers Refills, Eucalyptus Spearmint Scent, 2 Pack | Plug-In Air Freshener Refills in Eucalyptus Spearmint for Bedrooms, Bathrooms, and Living Spaces Throughout the Home
Units sold2KB0GLRBC775
$13.36·★4.7·355 revsBath & Body Works Wallflowers Refills, Laundry Day Scent, 2 Pack | Plug-In Air Freshener Refills in Laundry Day Scent for Bedrooms, Bathrooms, and Living Spaces Throughout the Home
Units sold2KB08HJRWWMR
$22.82·★4.6·523 revsBath & Body Works Wallflowers Refills, Laundry Day Scent, 4 Pack | Plug-In Air Freshener Refills for Bedrooms, Bathrooms, and Living Spaces Throughout the Home
Units sold2KB01ACFB3FI
$26.99·★4.3·3.8K revsBath & Body Works Grab Bag Assorted Bundle of SIX (6) Wallflower Bulbs
Units sold1KB0GLS3N77W
$22.82·★4.7·157 revsBath & Body Works Wallflowers Refills, Eucalyptus Spearmint Scent, 4 Pack | Plug-In Air Freshener Refills in Eucalyptus Spearmint for Bedrooms, Bathrooms, and Living Spaces at Home
Units sold1K
Glade
1 ASIN in Top 10
28.6%
Units
10K
Revenue
$189.2K
Avg. price
$20.28
B0BKH5W88Y
$20.28·★4.7·20.1K revsGlade PlugIns Air Freshener Refills, Cashmere Woods, 10 Count | 0.67 fl oz Each, Includes 10 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
Units sold10K
Trending Wallflowers Fragrance Refill Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01ACFB3FI booked 1K units at $26.99, with ▲ 11.1% MoM change. On the growth side, B08N2HDXVL leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01ACFB3FI
Bath & Body Works Grab Bag Assorted Bundle of SIX (6) Wallflower Bulbs
Price
$26.99
Rating
4.3
Reviews
3.8K
Latest month sales
B0GLS3N77W
Bath & Body Works Wallflowers Refills, Eucalyptus Spearmint Scent, 4 Pack | Plug-In Air Freshener Refills in Eucalyptus Spearmint for Bedrooms, Bathrooms, and Living Spaces at Home
Price
$22.82
Rating
4.7
Reviews
157
Latest month sales
B08N2HDXVL
Bath & Body Works Wallflowers Refills, Mahogany Teakwood Scent, 4 Pack | Plug-In Air Freshener Refills in Warm, Woodsy Mahogany Teakwood for Bedrooms, Bathrooms, and Living Spaces
Unlock to view ASIN details and product titles
Price
$22.82
Rating
4.5
Reviews
1.9K
Latest month sales
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