Palo Santo Sticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Palo Santo Sticks sales on Amazon US totaled 38,000 units in July 2026 (▲ 8.4% vs. the prior month), generating an estimated $421,294 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.1% of unit volume and 67.2% of revenue, while a typical listing is priced at $13.23. The keyword itself pulled 29,072 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the palo santo sticks Top 50 moved 465,950 units and $5,194,384 in cumulative sales — an average of 38,829 units and $432,865 per month. Monthly throughput topped out at 50,050 units in December 2025 and dipped to 19,650 in May 2026, leaving the latest reading 16.0% lower than August 2025.
Palo Santo Sticks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38K
▲ 8.4% MoM
Monthly Revenue 2026/07
$421.3K
▲ 3.1% MoM
Top 10 Market Share 2026/07
71.1%
Palo Santo Sticks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold palo santo sticks listing on Amazon US in July 2026 is ASIN B09YFK2TL7 (Brand: JL Local), which sold 8,000 units at $7.77 apiece — equal to 21.1% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $282,970 in July 2026 — 71.1% of unit volume and 67.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Palo Santo Sticks' on Amazon
July 2026
Is 71.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09YFK2TL7
Handcrafted 4 Inch White Sage Smudge Sticks | Fresh Natural California Sage, Includes Instructions & Blessings, For Cleansing House Negative Energy, Smudging Rituals
8K
▲ 60.0%vs. prior month
$62.2K
latest month
12-month trend
B07HY86FRF
Luna Sundara Palo Santo Sticks, 100g Peruvian Smudging Wood | Sustainably harvested Bursera graveolens palo santo wood for meditation, cleansing, smudging, and rituals.
5K
▲ 25.0%vs. prior month
$65K
latest month
12-month trend
B0CDLP9SQ3
Ceremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
4K
▲ 33.3%vs. prior month
$38K
latest month
12-month trend
B019G1YO5A
Palo Santo, 6 Holy Wood Incense Sticks for Smudging - Sustainable & Ethical | For meditation, yoga, spiritual rituals, cleansing, altars, home fragrance - From naturally fallen & aged Bursera graveolens
3K
▲ 50.0%vs. prior month
$23.7K
latest month
12-month trend
B09L6GFRPT
Palo Santo Sticks, 8-Pack, Peruvian Incense Wood for Smudging | Wild-harvested from natural fallen trees in Peru (Not Ecuador) Resin-rich Palo Santo Wood for Energy cleansing & Meditation
2K
▼ 33.3%vs. prior month
$16.8K
latest month
12-month trend
B07SJZNKK4
New Age Smudges and Herbs Smudge Kit - 2 California White Sage Smudge Stick for Cleansing (Salvia Apiana) with 2 Palo Santo Incense Sticks (Holy Wood) - Sage Bundles …
1K
▲ 0.0%vs. prior month
$7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Palo Santo Sticks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JL Local is the best-performing palo santo sticks brand in July 2026, moving 8,000 units across 1 ASIN for 29.6% of Top 10 volume. Luna Sundara follows with 5,000 units (18.5%), ahead of CEREMONY on 4,000 units (14.8%).
With 10 brands splitting the Top 10 and 63.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.77 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JL Local
1 ASIN in Top 10
29.6%
Units
8K
Revenue
$62.2K
Avg. price
$7.77
B09YFK2TL7
$7.77·★4.6·9.6K revsHandcrafted 4 Inch White Sage Smudge Sticks | Fresh Natural California Sage, Includes Instructions & Blessings, For Cleansing House Negative Energy, Smudging Rituals
Units sold8K
Luna Sundara
1 ASIN in Top 10
18.5%
Units
5K
Revenue
$65K
Avg. price
$12.99
B07HY86FRF
$12.99·★4.5·13.8K revsLuna Sundara Palo Santo Sticks, 100g Peruvian Smudging Wood | Sustainably harvested Bursera graveolens palo santo wood for meditation, cleansing, smudging, and rituals.
Units sold5K
CEREMONY
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$38K
Avg. price
$9.99
B0CDLP9SQ3
$9.99·★4.7·5.8K revsCeremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
Units sold4K
Trending Palo Santo Sticks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08B9K94XR booked 1K units at $8.45, with ▲ 11.1% MoM change. On the growth side, B00ZIX48CA leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B073QHFJFR close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08B9K94XR
Ancient VEDA Peruvian Palo Santo Sticks 12 Pack with Smudge Guide – High Resin Content, Sweet Scent Holy Wood for Smudging, Meditation, Energy Cleansing – Sustainably Harvested, Aromatic Incense
Price
$8.45
Rating
4.5
Reviews
1K
Latest month sales
B00ZIX48CA
Luna Sundara Palo Santo Smudging Sticks, 8 Wild Harvested Sticks | Wild-harvested Bursera graveolens from Ecuador. Includes 8 aromatic palo santo sticks.
Price
$10.99
Rating
4.5
Reviews
12.9K
Latest month sales
B073QHFJFR
Palo Santo Sticks – High-Resin Holy Wood | Sustainable Peruvian Incense for Meditation & Cleansing (15 Count, 2-inch Sticks) - 1 Pack
Unlock to view ASIN details and product titles
Price
$12.95
Rating
4.3
Reviews
475
Latest month sales
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