Cetaphil Baby Wash & Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cetaphil Baby Wash & Shampoo sales on Amazon US totaled 564,000 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $9,331,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 58.0% of revenue, while a typical listing is priced at $14.61. The keyword itself pulled 29,948 Amazon queries over the same period (▼ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the cetaphil baby wash & shampoo Top 50 moved 6,693,350 units and $110,893,096 in cumulative sales — an average of 557,779 units and $9,241,091 per month. Monthly throughput topped out at 703,000 units in June 2026 and dipped to 335,050 in May 2026, leaving the latest reading 1.1% higher than August 2025.
Cetaphil Baby Wash & Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
564K
▼ 19.8% MoM
Monthly Revenue 2026/07
$9.3M
▼ 20.9% MoM
Top 10 Market Share 2026/07
49.6%
Cetaphil Baby Wash & Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cetaphil baby wash & shampoo listing on Amazon US in July 2026 is ASIN B07SCL613T (Brand: HUGGIES), which sold 70,000 units at $21.99 apiece — equal to 12.4% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $5,415,800 in July 2026 — 49.6% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cetaphil Baby Wash & Shampoo' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07SCL613T
HUGGIES Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B08QRKY3NJ
HUGGIES Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes | Fragrance Free, Soft & Strong, Everyday Cleanup, Thick & Absorbent, No Harsh Irritants, 1-Handed Dispensing
60K
▼ 14.3%vs. prior month
$991.2K
latest month
12-month trend
B086LKQDJG
The Honest Company Multi-Use Baby Wipes, Pattern Play, 720 Count | Baby Wipes, 720 Ct. Hypoallergenic, Fragrance-Free, Plant-Based, 99% Water, Dermatologist Tested. For Sensitive Skin.
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B079V67BFW
Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic Baby Wipes, Multi-Use Wipe, Hand Wipe 336 Total (6X Flip-Top Packs)
20K
▼ 33.3%vs. prior month
$259K
latest month
12-month trend
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Best Cetaphil Baby Wash & Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HUGGIES is the best-performing cetaphil baby wash & shampoo brand in July 2026, moving 130,000 units across 2 ASINs for 46.4% of Top 10 volume. The Honest Company follows with 50,000 units (17.9%), ahead of Aveeno Baby on 50,000 units (17.9%).
With 6 brands splitting the Top 10 and 82.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.36 to $27.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HUGGIES
2 ASINs in Top 10
46.4%
Units
130K
Revenue
$2.5M
Avg. price
$18.92
B07SCL613T
$21.99·★4.8·127.8K revsHUGGIES Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
Units sold70KB08QRKY3NJ
$15.86·★4.8·79.6K revsHUGGIES Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes | Fragrance Free, Soft & Strong, Everyday Cleanup, Thick & Absorbent, No Harsh Irritants, 1-Handed Dispensing
Units sold60K
The Honest Company
2 ASINs in Top 10
17.9%
Units
50K
Revenue
$1.6M
Avg. price
$27.98
B086LKQDJG
$44.99·★4.8·7.4K revsThe Honest Company Multi-Use Baby Wipes, Pattern Play, 720 Count | Baby Wipes, 720 Ct. Hypoallergenic, Fragrance-Free, Plant-Based, 99% Water, Dermatologist Tested. For Sensitive Skin.
Units sold30KB072QXWXS6
$10.96·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold20K
Aveeno Baby
3 ASINs in Top 10
17.9%
Units
50K
Revenue
$735.7K
Avg. price
$14.36
B07NSBTZ22
$19.47·★4.8·37.5K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·37.5K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10K
Trending Cetaphil Baby Wash & Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004L5JCZ4 booked 10K units at $12.62, with ▲ 0.0% MoM change. On the growth side, B07JVK3FBY leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B01C8BR0CO close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004L5JCZ4
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Price
$12.62
Rating
4.8
Reviews
37.5K
Latest month sales
B07JVK3FBY
ATTITUDE Baby 2-in-1 Shampoo & Body Wash, EWG Verified, Fragrance Free & Dermatologically Tested, Vegan, Unscented, 16 Fl Oz
Price
$10.00
Rating
4.6
Reviews
1.7K
Latest month sales
B01C8BR0CO
Aveeno Baby Calming Comfort Bath & Body Lotion Set, 2 Items | Soothing Baby Wash & Body Lotion, Lavender & Vanilla Scent, Formulated with Oat Extract, Helps Calm Baby Before Bedtime
Unlock to view ASIN details and product titles
Price
$18.12
Rating
4.8
Reviews
10.9K
Latest month sales
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