Honest Shampoo And Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Honest Shampoo And Body Wash sales on Amazon US totaled 435,000 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $7,318,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.1% of unit volume and 42.1% of revenue, while a typical listing is priced at $15.94. The keyword itself pulled 47,735 Amazon queries over the same period (▼ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the honest shampoo and body wash Top 50 moved 4,693,300 units and $80,440,297 in cumulative sales — an average of 391,108 units and $6,703,358 per month. Monthly throughput topped out at 529,000 units in June 2026 and dipped to 252,000 in May 2026, leaving the latest reading 22.5% higher than August 2025.
Honest Shampoo And Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
435K
▼ 17.8% MoM
Monthly Revenue 2026/07
$7.3M
▼ 19.4% MoM
Top 10 Market Share 2026/07
39.1%
Honest Shampoo And Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold honest shampoo and body wash listing on Amazon US in July 2026 is ASIN B086LKQDJG (Brand: The Honest Company), which sold 30,000 units at $44.99 apiece — equal to 6.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $3,084,000 in July 2026 — 39.1% of unit volume and 42.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Honest Shampoo And Body Wash' on Amazon
July 2026
Is 39.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B086LKQDJG
The Honest Company Multi-Use Baby Wipes, Pattern Play, 720 Count | Baby Wipes, 720 Ct. Hypoallergenic, Fragrance-Free, Plant-Based, 99% Water, Dermatologist Tested. For Sensitive Skin.
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B0B3FVL358
Aveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
20K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
B0FX5PDSZ2
Old Spice Body Wash for Men, The Spice Alchemist Collection, 24/7 Cologne Infused Hydration, No Trade Off Formula, Free of Phthalates Silicones & Dyes, Cashmere + Vanilla Wood Scent, 20 oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Honest Shampoo And Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Honest Company is the best-performing honest shampoo and body wash brand in July 2026, moving 70,000 units across 4 ASINs for 41.2% of Top 10 volume. Aveeno Baby follows with 50,000 units (29.4%), ahead of Johnson's Baby on 20,000 units (11.8%).
With 5 brands splitting the Top 10 and 82.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.76 to $19.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Honest Company
4 ASINs in Top 10
41.2%
Units
70K
Revenue
$1.8M
Avg. price
$19.40
B086LKQDJG
$44.99·★4.8·7.4K revsThe Honest Company Multi-Use Baby Wipes, Pattern Play, 720 Count | Baby Wipes, 720 Ct. Hypoallergenic, Fragrance-Free, Plant-Based, 99% Water, Dermatologist Tested. For Sensitive Skin.
Units sold30KB072QXWXS6
$9.97·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold20KB01LDZJHAE
$11.67·★4.7·23.8K revsThe Honest Company Bubble Bath, Hypoallergenic, Lavender Calm, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Units sold10KB01M4QMQ4B
$10.97·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold10K
Aveeno Baby
3 ASINs in Top 10
29.4%
Units
50K
Revenue
$735.7K
Avg. price
$14.36
B07NSBTZ22
$19.47·★4.8·37.4K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·38K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10K
Johnson's Baby
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$153.6K
Avg. price
$6.76
B07D2JMJPS
$6.76·★4.7·33.9K revsJohnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz
Units sold20K
Trending Honest Shampoo And Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01LDZJHAE booked 10K units at $11.67, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LDZJHAE
The Honest Company Bubble Bath, Hypoallergenic, Lavender Calm, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Price
$11.67
Rating
4.7
Reviews
23.8K
Latest month sales
B01M4QMQ4B
The Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Price
$10.97
Rating
4.7
Reviews
47K
Latest month sales
B01NAFQIJ9
Aquaphor Baby Body Wash and Shampoo, Gentle Formula, 24.4 FL OZ | Tear Free Shampoo and Body Wash for Baby, Gently Cleanses, Non-Drying and Fragrance Free, Pediatrician Recommended Brand
Unlock to view ASIN details and product titles
Price
$12.97
Rating
4.8
Reviews
10.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this honest shampoo and body wash report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card