Baby Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Wash sales on Amazon US totaled 613,000 units in July 2026 (▼ 22.0% vs. the prior month), generating an estimated $11,363,830 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 32.5% of revenue, while a typical listing is priced at $20.00. The keyword itself pulled 53,925 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the baby wash Top 50 moved 7,031,300 units and $147,771,517 in cumulative sales — an average of 585,942 units and $12,314,293 per month. Monthly throughput topped out at 786,000 units in June 2026 and dipped to 371,000 in May 2026, leaving the latest reading 9.7% higher than August 2025.
Baby Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
613K
▼ 22.0% MoM
Monthly Revenue 2026/07
$11.4M
▼ 40.6% MoM
Top 10 Market Share 2026/07
44.0%
Baby Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby wash listing on Amazon US in July 2026 is ASIN B0DF1FDKR4 (Brand: Momcozy), which sold 70,000 units at $19.99 apiece — equal to 11.4% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $3,688,300 in July 2026 — 44.0% of unit volume and 32.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Wash' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DF1FDKR4
Momcozy Official Detergent Tablets for Momcozy Bottle Washers, 120 Tablets | Official Tablets for Momcozy DeepClean & KleanPal Bottle Washers, Remove Stubborn Milk Residue and Odor, Safe and Powerful
70K
▼ 22.2%vs. prior month
$1.4M
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
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Best Baby Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Momcozy is the best-performing baby wash brand in July 2026, moving 70,000 units across 1 ASIN for 25.9% of Top 10 volume. Dove follows with 60,000 units (22.2%), ahead of Aveeno Baby on 50,000 units (18.5%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.97 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Momcozy
1 ASIN in Top 10
25.9%
Units
70K
Revenue
$1.4M
Avg. price
$19.99
B0DF1FDKR4
$19.99·★4.9·3.4K revsMomcozy Official Detergent Tablets for Momcozy Bottle Washers, 120 Tablets | Official Tablets for Momcozy DeepClean & KleanPal Bottle Washers, Remove Stubborn Milk Residue and Odor, Safe and Powerful
Units sold70K
Dove
1 ASIN in Top 10
22.2%
Units
60K
Revenue
$658.2K
Avg. price
$10.97
B00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60K
Aveeno Baby
3 ASINs in Top 10
18.5%
Units
50K
Revenue
$735.7K
Avg. price
$14.36
B07NSBTZ22
$19.47·★4.8·38K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·38K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10K
Trending Baby Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000HK1OOY booked 10K units at $17.17, with ▲ 0.0% MoM change. On the growth side, B07JVK3FBY leads positive momentum with ▲ 100.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000HK1OOY
Dr. Bronner's Baby Unscented Pure-Castile Liquid Soap, 32 oz | Baby Wash, Hand Soap Refill, Body Wash for Sensitive Skin, Dish Soap, Fragrance Free, Organic Oils
Price
$17.17
Rating
4.7
Reviews
40.6K
Latest month sales
B004L5JCZ4
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Price
$12.62
Rating
4.8
Reviews
38K
Latest month sales
B07JVK3FBY
ATTITUDE Baby 2-in-1 Shampoo & Body Wash, EWG Verified, Fragrance Free & Dermatologically Tested, Vegan, Unscented, 16 Fl Oz
Unlock to view ASIN details and product titles
Price
$10.00
Rating
4.6
Reviews
1.7K
Latest month sales
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