Aveeno Baby Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aveeno Baby Wash sales on Amazon US totaled 484,000 units in July 2026 (▼ 12.5% vs. the prior month), generating an estimated $6,117,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.2% of unit volume and 37.3% of revenue, while a typical listing is priced at $12.76. The keyword itself pulled 27,529 Amazon queries over the same period (▼ 16.6% MoM).
Zooming out to the 12-month window ending July 2026, the aveeno baby wash Top 50 moved 5,437,300 units and $67,807,066 in cumulative sales — an average of 453,108 units and $5,650,589 per month. Monthly throughput topped out at 553,000 units in June 2026 and dipped to 293,000 in May 2026, leaving the latest reading 5.4% higher than August 2025.
Aveeno Baby Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
484K
▼ 12.5% MoM
Monthly Revenue 2026/07
$6.1M
▼ 9.8% MoM
Top 10 Market Share 2026/07
37.2%
Aveeno Baby Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aveeno baby wash listing on Amazon US in July 2026 is ASIN B01MT3PG83 (Brand: Aveeno), which sold 30,000 units at $12.97 apiece — equal to 6.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $2,284,800 in July 2026 — 37.2% of unit volume and 37.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aveeno Baby Wash' on Amazon
July 2026
Is 37.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MT3PG83
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
30K
▲ 0.0%vs. prior month
$389.1K
latest month
12-month trend
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B07FD24RTR
Aveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
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Best Aveeno Baby Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aveeno is the best-performing aveeno baby wash brand in July 2026, moving 70,000 units across 3 ASINs for 38.9% of Top 10 volume. Aveeno Baby follows with 60,000 units (33.3%), ahead of Johnson's Baby on 20,000 units (11.1%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.68 to $15.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aveeno
3 ASINs in Top 10
38.9%
Units
70K
Revenue
$907.9K
Avg. price
$12.97
B01MT3PG83
$12.97·★4.7·13.2K revsAveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Units sold30KB075X2KL5C
$12.97·★4.6·40.8K revsAveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Units sold20KB07FD24RTR
$12.97·★4.7·12.8K revsAveeno Stress Relief Body Wash, Lavender Scent with Nourishing Prebiotic Oat, Sensitive Skin Body Wash for Normal to Dry Skin, Paraben-, Dye-, and Soap-Free, Value Size 33 Fl Oz
Units sold20K
Aveeno Baby
4 ASINs in Top 10
33.3%
Units
60K
Revenue
$915.6K
Avg. price
$15.69
B07NSBTZ22
$19.47·★4.8·37.4K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·37.5K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10KB01HI7VY84
$19.68·★4.7·28K revsAveeno Baby Eczema Therapy Nighttime Body Balm, Hypoallergenic, 11 oz | Made with Colloidal Oat & Ceramides, Soothes Dry, Itchy Skin Due to Eczema, HSA/FSA Eligible, No Added Fragrances or Steroids
Units sold10K
Johnson's Baby
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$153.6K
Avg. price
$7.68
B07D2JMJPS
$7.68·★4.7·33.9K revsJohnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
Units sold20K
Trending Aveeno Baby Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00JF3S29Y booked 10K units at $8.97, with ▲ 0.0% MoM change. On the growth side, B07JVK3FBY leads positive momentum with ▲ 100.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00JF3S29Y
CeraVe Baby 2-in-1 Wash & Shampoo with Vitamin E for Hair & Skin, 8oz | Tear-Free Wash For Baby Hair and Skin with Vitamin E, Fragrance-Free, Paraben-Free, Dye-Free, Phthalates-Free, Sulfate-Free
Price
$8.97
Rating
4.8
Reviews
15.3K
Latest month sales
B01HI7VY84
Aveeno Baby Eczema Therapy Nighttime Body Balm, Hypoallergenic, 11 oz | Made with Colloidal Oat & Ceramides, Soothes Dry, Itchy Skin Due to Eczema, HSA/FSA Eligible, No Added Fragrances or Steroids
Price
$19.68
Rating
4.7
Reviews
28K
Latest month sales
B07JVK3FBY
ATTITUDE Baby 2-in-1 Shampoo & Body Wash, EWG Verified, Fragrance Free & Dermatologically Tested, Vegan, Unscented, 16 Fl Oz
Unlock to view ASIN details and product titles
Price
$10.00
Rating
4.6
Reviews
1.7K
Latest month sales
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