Johnsons Baby Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Johnsons Baby Shampoo sales on Amazon US totaled 332,000 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $3,122,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.2% of unit volume and 45.8% of revenue, while a typical listing is priced at $9.93. The keyword itself pulled 40,520 Amazon queries over the same period (▲ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the johnsons baby shampoo Top 50 moved 3,518,500 units and $33,771,388 in cumulative sales — an average of 293,208 units and $2,814,282 per month. Monthly throughput topped out at 372,000 units in June 2026 and dipped to 185,800 in May 2026, leaving the latest reading 6.0% higher than August 2025.
Johnsons Baby Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
332K
▼ 10.8% MoM
Monthly Revenue 2026/07
$3.1M
▼ 8.9% MoM
Top 10 Market Share 2026/07
45.2%
Johnsons Baby Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold johnsons baby shampoo listing on Amazon US in July 2026 is ASIN B0009STDJW (Brand: Johnson's Baby), which sold 40,000 units at $4.98 apiece — equal to 12.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,429,400 in July 2026 — 45.2% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Johnsons Baby Shampoo' on Amazon
July 2026
Is 45.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0009STDJW
Johnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Designed for Delicate Skin, For Babies, Kids, & Adults
40K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B00JF3S29Y
CeraVe Baby 2-in-1 Wash & Shampoo with Vitamin E for Hair & Skin, 8oz | Tear-Free Wash For Baby Hair and Skin with Vitamin E, Fragrance-Free, Paraben-Free, Dye-Free, Phthalates-Free, Sulfate-Free
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B00WEBVM5U
Johnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
10K
▲ 0.0%vs. prior month
$58.8K
latest month
12-month trend
B01NAFQIJ9
Aquaphor Baby Body Wash and Shampoo, Gentle Formula, 24.4 FL OZ | Tear Free Shampoo and Body Wash for Baby, Gently Cleanses, Non-Drying and Fragrance Free, Pediatrician Recommended Brand
10K
▲ 0.0%vs. prior month
$129.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Johnsons Baby Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Johnson's Baby is the best-performing johnsons baby shampoo brand in July 2026, moving 100,000 units across 6 ASINs for 66.7% of Top 10 volume. Aveeno Baby follows with 20,000 units (13.3%), ahead of CeraVe on 10,000 units (6.7%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.51 to $19.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Johnson's Baby
6 ASINs in Top 10
66.7%
Units
100K
Revenue
$672.8K
Avg. price
$7.51
B0009STDJW
$4.98·★4.8·19.9K revsJohnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Designed for Delicate Skin, For Babies, Kids, & Adults
Units sold40KB07D2JMJPS
$7.68·★4.7·33.9K revsJohnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
Units sold20KB00WEBVM5U
$5.88·★4.8·29.9K revsJohnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
Units sold10KB07DGKWFJM
$5.88·★4.7·6.1K revsJohnson's Baby Shampoo with Aloe Vera & Vitamin B5, Tear Free, Newborn Essentials, No added Parabens & Sulfates, Hypoallergenic, Baby Essentials, 20.3 fl. oz
Units sold10KB07DGKXBD7
$7.68·★4.7·25.1K revsJohnson's Baby Lotion with Coconut Oil, 27.1 fl. oz | 72-HR Hydration, Hypoallergenic, Safe for Newborns, Helps Protect from Dryness, with Aloe Vera & Vitamin B5, No Added Dyes
Units sold10KB07DGPGR56
$12.97·★4.8·14.1K revsJohnson's Baby Sleepy Time Gift Set, 3 Items | Bedtime Bath, Bedtime Lotion, & Calming Shampoo Gift Set with NaturalCalm Aromas
Units sold10K
Aveeno Baby
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$389.4K
Avg. price
$19.47
B07NSBTZ22
$19.47·★4.8·37.4K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20K
CeraVe
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$89.7K
Avg. price
$8.97
B00JF3S29Y
$8.97·★4.8·15.2K revsCeraVe Baby 2-in-1 Wash & Shampoo with Vitamin E for Hair & Skin, 8oz | Tear-Free Wash For Baby Hair and Skin with Vitamin E, Fragrance-Free, Paraben-Free, Dye-Free, Phthalates-Free, Sulfate-Free
Units sold10K
Trending Johnsons Baby Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09RKNVYFT booked 10K units at $14.97, with ▲ 0.0% MoM change. On the growth side, B07JVK3FBY leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B09Y69HJKJ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09RKNVYFT
Cetaphil Baby Wash & Shampoo + Lotion, Sensitive Skin, 13.5oz, 2ct | Hypoallergenic, Tear-Free, Gentle For Newborns, 24-Hour Hydration, Dermatologist-Tested, Baby Skincare Essentials Bundle
Price
$14.97
Rating
4.8
Reviews
6.5K
Latest month sales
B07JVK3FBY
ATTITUDE Baby 2-in-1 Shampoo & Body Wash, EWG Verified, Fragrance Free & Dermatologically Tested, Vegan, Unscented, 16 Fl Oz
Price
$10.00
Rating
4.6
Reviews
1.7K
Latest month sales
B09Y69HJKJ
Johnson's Baby First Touch Gift Set, 3 Items | Baby Wash & Shampoo, Baby Lotion, Zinc Oxide Diaper Rash Paste, Hypoallergenic, No Added Parabens Or Dyes
Unlock to view ASIN details and product titles
Price
$10.19
Rating
4.9
Reviews
1.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this johnsons baby shampoo report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card