Carmex Medicated Lip Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

KAHI is the best-performing carmex medicated lip balm brand in July 2026, moving 20,000 units across 1 ASIN for 25.3% of Top 10 volume. Blistex follows with 20,000 units (25.3%), ahead of Burt's Bees on 16,000 units (20.3%).

With 5 brands splitting the Top 10 and 70.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.29 to $21.98, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FVTPF6PR booked 3K units at $3.97, with ▲ 50.0% MoM change. On the growth side, B004X67G36 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B00I3INX00 close behind at ▲ 66.7% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.