Carmex Medicated Lip Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Blistex is the best-performing carmex medicated lip balm brand in July 2026, moving 17,000 units across 2 ASINs for 22.7% of Top 10 volume. Burt's Bees follows with 16,000 units (21.3%), ahead of Carmex on 10,000 units (13.3%).

Volume is spread across 7 brands, with the top three holding 57.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.28 to $8.76, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BFXNQ5B1 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B004X67G36 close behind at ▲ 100.0% MoM on 100 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.