Lip Scrub Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lip Scrub sales on Amazon US totaled 77,700 units in July 2026 (▼ 55.6% vs. the prior month), generating an estimated $1,240,971 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.9% of unit volume and 69.8% of revenue, while a typical listing is priced at $12.65. The keyword itself pulled 52,370 Amazon queries over the same period (▲ 10.3% MoM).
Zooming out to the 12-month window ending July 2026, the lip scrub Top 50 moved 1,375,350 units and $23,385,904 in cumulative sales — an average of 114,613 units and $1,948,825 per month. Monthly throughput topped out at 195,500 units in December 2025 and dipped to 59,400 in September 2025, leaving the latest reading 27.1% higher than August 2025.
Lip Scrub Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.7K
▼ 55.6% MoM
Monthly Revenue 2026/07
$1.2M
▼ 63.7% MoM
Top 10 Market Share 2026/07
66.9%
Lip Scrub Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lip scrub listing on Amazon US in July 2026 is ASIN B07XXPHQZK (Brand: LANEIGE), which sold 10,000 units at $20.40 apiece — equal to 12.9% of every unit tracked in this report.
The Top 10 ASINs account for 52,000 units and $865,740 in July 2026 — 66.9% of unit volume and 69.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lip Scrub' on Amazon
July 2026
Is 66.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B0FTZCWGSK
The Ordinary PHA 5% Exfoliating Lip Serum, Hydrating Overnight Lip Exfoliator Treatment, 0.5 Fl Oz
7K
▼ 12.5%vs. prior month
$59.5K
latest month
12-month trend
B078JD3TFP
Burt's Bees Original Overnight Intensive Lip Treatment, Moisturizing, Restorative, Reduces Fine Lines, Vitamin E, Ceramides Oils, Natural Origin Lip Care, 0.25 Oz. | Moisturizing and Restorative, Reduces Fine Lines, Vitamin E, Ceramides Oils, 100 Percent Natural Origin Lip Care
5K
▼ 16.7%vs. prior month
$33.8K
latest month
12-month trend
B0DSGQ8Y5J
The Lip Balm. Hydrating Hyaluronic Acid Lip Balm. Niacinamide + Shea Butter | For Women & Men. With Ceramides, Non-Comedogenic. Relieves Dry, Chapped Lips. 15ml / 0.5 fl oz.
5K
▼ 37.5%vs. prior month
$140K
latest month
12-month trend
B0FGCLTN83
SKINTIFIC Brightening Lip Serum, Hydrating & Plumping (00 Clear) | Tinted Lip Gloss with Peptide, Squalane Lip Balm for Glossy, Smooth Healthy-Looking Lips
4K
▼ 42.9%vs. prior month
$55.2K
latest month
12-month trend
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Best Lip Scrub Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LANEIGE is the best-performing lip scrub brand in July 2026, moving 10,000 units across 1 ASIN for 19.2% of Top 10 volume. EADEM follows with 10,000 units (19.2%), ahead of The Ordinary on 7,000 units (13.5%).
Volume is spread across 10 brands, with the top three holding 51.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.50 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LANEIGE
1 ASIN in Top 10
19.2%
Units
10K
Revenue
$233.8K
Avg. price
$20.40
B07XXPHQZK
$20.40·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
Units sold10K
EADEM
1 ASIN in Top 10
19.2%
Units
10K
Revenue
$240K
Avg. price
$24.00
B0DFRL3GHB
$24.00·★4.5·2.9K revsEADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
Units sold10K
The Ordinary
1 ASIN in Top 10
13.5%
Units
7K
Revenue
$59.5K
Avg. price
$8.50
B0FTZCWGSK
$8.50·★4.3·1.6K revsThe Ordinary PHA 5% Exfoliating Lip Serum, Hydrating Overnight Lip Exfoliator Treatment, 0.5 Fl Oz
Units sold7K
Trending Lip Scrub Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01NAI251H booked 3K units at $9.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01NAI251H
Handmade Heroes 100% Natural Lip Scrub, Vegan Conditioning Coconut Lip Exfoliator - Gentle Exfoliant, Ultra Sexy Sugar Lip Mask Polish and Scrubber for Chapped Dry and Dark Lips, 1oz (Coconut Sorbet)
Price
$9.99
Rating
4.4
Reviews
21.4K
Latest month sales
B0C7WQ3Z6H
e.l.f. Lip Exfoliator, Moisturizing Scented Lip Scrub For Exfoliating & Smoothing Lips, Infused With Jojoba Oil, Vegan & Cruelty-free, Strawberry
Price
$4.89
Rating
4.5
Reviews
3.4K
Latest month sales
B0BRYL3XL2
grace & stella Award Winning Lip Butter - Hydrating Lip Balm (1 - Pack) | Nourishing Lip Mask Travel Essentials, Travel Size Toiletries, Birthday Gifts for Women & Teens - Overnight Lip Repair -Vegan
Unlock to view ASIN details and product titles
Price
$9.95
Rating
4.5
Reviews
3.3K
Latest month sales
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