Lip Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Sun Bum is the best-performing lip sunscreen brand in July 2026, moving 32,000 units across 4 ASINs for 24.2% of Top 10 volume. Abib follows with 30,000 units (22.7%), ahead of Aquaphor on 20,000 units (15.2%).

With 7 brands splitting the Top 10 and 62.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.12 to $19.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07GVPQXRF booked 10K units at $3.89, with ▲ 233.3% MoM change. On the growth side, B07QV3G5WN leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B07BHB99BY close behind at ▲ 150.0% MoM on 5K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.