Burts Bees Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Burts Bees sales on Amazon US totaled 189,300 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $2,296,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 51.0% of revenue, while a typical listing is priced at $13.14. The keyword itself pulled 38,376 Amazon queries over the same period (▼ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the burts bees Top 50 moved 3,002,700 units and $34,306,538 in cumulative sales — an average of 250,225 units and $2,858,878 per month. Monthly throughput topped out at 551,400 units in December 2025 and dipped to 136,600 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Burts Bees Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
189.3K
▼ 17.8% MoM
Monthly Revenue 2026/07
$2.3M
▼ 17.3% MoM
Top 10 Market Share 2026/07
53.4%
Burts Bees Market Share & Sales Concentration on Amazon US — July 2026
The most-sold burts bees listing on Amazon US in July 2026 is ASIN B0054LHI5A (Brand: Burt's Bees), which sold 30,000 units at $10.48 apiece — equal to 15.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $1,170,550 in July 2026 — 53.4% of unit volume and 51.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Burts Bees' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0054LHI5A
Burt's Bees 100% Natural Moisturizing Lip Balm (Original Beeswax)
30K
▼ 25.0%vs. prior month
$314.4K
latest month
12-month trend
B00DM14TYC
Burt's Bees Mama Belly Butter, 6.5 oz. | Stretch Mark Cream for Pregnancy Massages Body and Reduces Scar Appearance, Shea Butter & Vitamin E Rich Formula
10K
▲ 0.0%vs. prior month
$127.9K
latest month
12-month trend
B000UVX7KE
Burt's Bees Baby Dusting Powder, 7.5 Ounces | Talc-Free, Pediatrician Tested, Baby Skin Care Essential, Helps Keep Skin Soft and Dry, 100 Percent Natural Origin
10K
▲ 0.0%vs. prior month
$85.8K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
B093T3LQPP
Burt’s Bees Micellar Rose Water Facial Towelettes, 30 ct., 3 Pack | Plant Based Cloths, 98 Percent Natural Origin, Removes Make Up, Leaves No Greasy or Oily Residue, All Skin Types
9K
▼ 10.0%vs. prior month
$146.8K
latest month
12-month trend
B00NUJQG7Y
Burt's Bees Soothing Fragrance Free Facial Towelettes, 30 ct., | Plant Based Cloths, 99 Percent Natural Origin, Removes Make Up, Perfect for Sensitive Skin, All Skin Types
8K
▼ 20.0%vs. prior month
$118.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Burts Bees Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N2UBGQJ booked 5K units at $5.97, with ▼ 16.7% MoM change. On the growth side, B002PK0ROM leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DSQXZN79 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N2UBGQJ
Burt's Bees Lip Balm - Vanilla Bean, Lip Moisturizer With Responsibly Sourced Beeswax, Tint-Free, Natural Origin Conditioning Treatment, 2 Tubes, 0.15 oz.
Price
$5.97
Rating
4.8
Reviews
49.1K
Latest month sales
B002PK0ROM
Burt's Bees Almond & Milk Hand Cream, 2 Oz
Price
$8.99
Rating
4.6
Reviews
10.5K
Latest month sales
B0DSQXZN79
Burt's Bees Essentials Kit Gift Set, 5 Travel Size Products | Deep Cleansing Cream, Hand Salve, Body Lotion, Foot Cream and Original Lip Balm, Skin Care Essentials
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.8
Reviews
1.1K
Latest month sales
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