Captain Crunch Cereal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Captain Crunch Cereal sales on Amazon US totaled 429,000 units in July 2026 (▲ 1.2% vs. the prior month), generating an estimated $2,307,190 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 32.6% of unit volume and 29.0% of revenue, while a typical listing is priced at $5.68. The keyword itself pulled 22,783 Amazon queries over the same period (▲ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the captain crunch cereal Top 50 moved 4,667,800 units and $24,291,628 in cumulative sales — an average of 388,983 units and $2,024,302 per month. Monthly throughput topped out at 440,000 units in January 2026 and dipped to 258,700 in May 2026, leaving the latest reading 19.8% higher than August 2025.
Captain Crunch Cereal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
429K
▲ 1.2% MoM
Monthly Revenue 2026/07
$2.3M
▼ 0.5% MoM
Top 10 Market Share 2026/07
32.6%
Captain Crunch Cereal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold captain crunch cereal listing on Amazon US in July 2026 is ASIN B07CZCM4VZ (Brand: Cheerios), which sold 30,000 units at $3.47 apiece — equal to 7.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $668,100 in July 2026 — 32.6% of unit volume and 29.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Captain Crunch Cereal' on Amazon
July 2026
Is 32.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B07CX3GRXV
Cinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
20K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B07WD631ZX
Catalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
20K
▲ 0.0%vs. prior month
$131.6K
latest month
12-month trend
B09LRHJK1F
RICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, 3-Flavor Variety Pack, 12.1oz Box (16 Bars)
10K
▲ 0.0%vs. prior month
$49.6K
latest month
12-month trend
B000RYNY5C
Fruity PEBBLES Breakfast Cereal for Kids, Gluten Free, 11 oz Box | Sweetened Puffed Rice With Crunchy Texture And Colorful Pieces, Delivering Bold Flavor In Every Spoonful
10K
▲ 0.0%vs. prior month
$31.7K
latest month
12-month trend
B0055AEZ0G
Honey Bunches of Oats with Almonds Breakfast Cereal, 18 oz Box | Crispy Flakes With Crunchy Granola Bunches, Made With Whole Grains And 6 Essential Vitamins And Minerals
10K
▲ 0.0%vs. prior month
$45.2K
latest month
12-month trend
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Best Captain Crunch Cereal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing captain crunch cereal brand in July 2026, moving 30,000 units across 1 ASIN for 21.4% of Top 10 volume. Cinnamon Toast Crunch follows with 20,000 units (14.3%), ahead of Catalina Crunch on 20,000 units (14.3%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.97 to $6.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$94.5K
Avg. price
$3.47
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30K
Cinnamon Toast Crunch
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$58.4K
Avg. price
$2.97
B07CX3GRXV
$2.97·★4.8·35.5K revsCinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
Units sold20K
Catalina Crunch
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$131.6K
Avg. price
$6.20
B07WD631ZX
$6.20·★4.1·7.6K revsCatalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
Units sold20K
Trending Captain Crunch Cereal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01M3RZBFH booked 10K units at $11.88, with ▲ 25.0% MoM change. On the growth side, B097ZF9YSL leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B001AS8QPC close behind at ▲ 100.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Price
$11.88
Rating
4.6
Reviews
10.7K
Latest month sales
B097ZF9YSL
Cocoa PEBBLES Chocolate Breakfast Cereal, Gluten Free, 19.5 oz Box | Sweetened Puffed Rice With Crunchy Texture And Chocolatey Flavor, Delivering A Flavorful Bite In Every Spoonful
Price
$4.15
Rating
4.8
Reviews
4.1K
Latest month sales
B001AS8QPC
Trix Breakfast Cereal, 6 Fruity Shapes, 10.7 oz | Whole Grain, Good Source of Calcium, 12 Vitamins and Minerals, Natural Colors
Unlock to view ASIN details and product titles
Price
$2.97
Rating
4.7
Reviews
9.6K
Latest month sales
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