Kashi Cereal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kashi Cereal sales on Amazon US totaled 356,000 units in July 2026 (▲ 6.3% vs. the prior month), generating an estimated $1,714,290 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.1% of unit volume and 40.1% of revenue, while a typical listing is priced at $4.90. The keyword itself pulled 32,960 Amazon queries over the same period (▲ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the kashi cereal Top 50 moved 3,736,400 units and $17,430,511 in cumulative sales — an average of 311,367 units and $1,452,543 per month. Monthly throughput topped out at 364,000 units in January 2026 and dipped to 210,500 in May 2026, leaving the latest reading 25.4% higher than August 2025.
Kashi Cereal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
356K
▲ 6.3% MoM
Monthly Revenue 2026/07
$1.7M
▲ 4.3% MoM
Top 10 Market Share 2026/07
42.1%
Kashi Cereal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kashi cereal listing on Amazon US in July 2026 is ASIN B07CZCM4VZ (Brand: Cheerios), which sold 30,000 units at $3.47 apiece — equal to 8.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $688,100 in July 2026 — 42.1% of unit volume and 40.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kashi Cereal' on Amazon
July 2026
Is 42.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B07CX3GRXV
Cinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
20K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
20K
▲ 100.0%vs. prior month
$84.8K
latest month
12-month trend
B07WD631ZX
Catalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
20K
▲ 0.0%vs. prior month
$131.6K
latest month
12-month trend
B00DJQ0Z0M
Cascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
10K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
B00IGHKDT2
Grape-Nuts Original Cold Breakfast Cereal, 20.5 oz Box | Crunchy Pieces With Whole Grain Wheat & Barley, Excellent Source Of Fiber, Iron & Folate, NON-GMO Project Verified
10K
▲ 0.0%vs. prior month
$51.3K
latest month
12-month trend
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Best Kashi Cereal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing kashi cereal brand in July 2026, moving 50,000 units across 2 ASINs for 33.3% of Top 10 volume. Catalina Crunch follows with 30,000 units (20.0%), ahead of Cinnamon Toast Crunch on 20,000 units (13.3%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.97 to $6.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
2 ASINs in Top 10
33.3%
Units
50K
Revenue
$179.3K
Avg. price
$3.73
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30KB08X68PTVG
$3.99·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold20K
Catalina Crunch
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$198.2K
Avg. price
$6.58
B07WD631ZX
$6.20·★4.1·7.6K revsCatalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
Units sold20KB07SQB7GF2
$6.97·★4.1·3.9K revsCatalina Crunch Protein Cereal, Dark Chocolate, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
Units sold10K
Cinnamon Toast Crunch
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$58.4K
Avg. price
$2.97
B07CX3GRXV
$2.97·★4.8·35.5K revsCinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
Units sold20K
Trending Kashi Cereal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DGWB3F7Y leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B08X68PTVG close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGWB3F7Y
Amazon Grocery, Raisin Bran Cereal, 16.6 Oz
Price
$2.47
Rating
4.6
Reviews
398
Latest month sales
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Price
$3.99
Rating
4.8
Reviews
27K
Latest month sales
B002VH4GY6
Nature's Path Organic Flax Red Berry Crunch Cereal, 10.6 oz (Pack of 1) | 8g fiber, 29g whole grains, crunchy flakes with granola clusters, strawberries, raspberries, ALA omega-3 rich flax seeds
Unlock to view ASIN details and product titles
Price
$3.75
Rating
4.6
Reviews
1K
Latest month sales
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