Boost Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boost sales on Amazon US totaled 420,000 units in July 2026 (▼ 25.6% vs. the prior month), generating an estimated $15,105,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.8% of unit volume and 44.3% of revenue, while a typical listing is priced at $47.32. The keyword itself pulled 49,837 Amazon queries over the same period (▲ 9.8% MoM).
Zooming out to the 12-month window ending July 2026, the boost Top 50 moved 4,971,300 units and $182,402,583 in cumulative sales — an average of 414,275 units and $15,200,215 per month. Monthly throughput topped out at 564,300 units in June 2026 and dipped to 275,500 in May 2026, leaving the latest reading 12.4% higher than August 2025.
Boost Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
420K
▼ 25.6% MoM
Monthly Revenue 2026/07
$15.1M
▼ 25.2% MoM
Top 10 Market Share 2026/07
54.8%
Boost Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boost listing on Amazon US in July 2026 is ASIN B008JGIZGS (Brand: Premier Protein), which sold 60,000 units at $23.97 apiece — equal to 14.3% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $6,697,800 in July 2026 — 54.8% of unit volume and 44.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boost' on Amazon
July 2026
Is 54.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0791Y2LMB
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
40K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B084HFQMSZ
BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink, Rich Chocolate, 8 fl oz Bottle, 24 Pack | Ready to Drink, 20g Protein, 3g of Fiber, 8 FL OZ (Packaging May Vary)
20K
▲ 0.0%vs. prior month
$699.6K
latest month
12-month trend
B0DTQ7LBXP
Tide Ultra Oxi Boost Liquid Laundry Detergent, 148 fl oz, 105 Loads, Advanced Stain Remover with Extra Oxi Power
10K
▼ 66.7%vs. prior month
$242.9K
latest month
12-month trend
B074P98SV7
BOOST Original Ready to Drink Nutritional Drinks, Rich Chocolate, 8 Fl Oz Bottles (Pack of 24) | Balanced, Ready to Drink, 10g Protein, 27 Vitamins & Minerals, 8 FL OZ
10K
▲ 0.0%vs. prior month
$333.8K
latest month
12-month trend
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Best Boost Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing boost brand in July 2026, moving 110,000 units across 2 ASINs for 47.8% of Top 10 volume. Ensure follows with 50,000 units (21.7%), ahead of BOOST on 40,000 units (17.4%).
With 5 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.80 to $41.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
2 ASINs in Top 10
47.8%
Units
110K
Revenue
$2.9M
Avg. price
$26.80
B008JGIZGS
$23.97·★4.8·11.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$29.64·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50K
Ensure
2 ASINs in Top 10
21.7%
Units
50K
Revenue
$1.5M
Avg. price
$34.23
B0791Y2LMB
$27.97·★4.6·20.7K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40KB07CVZSM17
$40.49·★4.7·11.8K revsEnsure Original Vanilla Nutrition Shake With Fiber, 24 Pack | Small Meal Replacement Nutritional Drink for Adults, has 9g Protein, 27 Essential Vitamins & Minerals, 3g fiber
Units sold10K
BOOST
3 ASINs in Top 10
17.4%
Units
40K
Revenue
$1.6M
Avg. price
$41.39
B084HFQMSZ
$34.98·★4.7·13.7K revsBOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink, Rich Chocolate, 8 fl oz Bottle, 24 Pack | Ready to Drink, 20g Protein, 3g of Fiber, 8 FL OZ (Packaging May Vary)
Units sold20KB074P98SV7
$33.38·★4.7·15.1K revsBOOST Original Ready to Drink Nutritional Drinks, Rich Chocolate, 8 Fl Oz Bottles (Pack of 24) | Balanced, Ready to Drink, 10g Protein, 27 Vitamins & Minerals, 8 FL OZ
Units sold10KB08ZBL16X3
$55.80·★4.6·7.8K revsBOOST Very High Calorie Very Vanilla Nutritional Drink – 22g Protein, 530 Nutrient Rich Calories, 8 Fl Oz (Pack of 24) | Supports Weight Gain & Maintenance, 26 Vitamins & Minerals, 22 g Protein
Units sold10K
Trending Boost Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B097NNR535 booked 10K units at $19.05, with ▲ 42.9% MoM change. On the growth side, B08936CZHQ leads positive momentum with ▲ 900.0% MoM growth on 3K units, with B0DL7MSKY6 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097NNR535
Neutrogena Hydro Boost Face Moisturizer SPF 50, 1.7 fl oz | Hyaluronic Acid, Non-Greasy, Fragrance Free, Daytime Facial Moisturizer, Hydrate & Soothe Dry Skin
Price
$19.05
Rating
4.4
Reviews
11.2K
Latest month sales
B08936CZHQ
Neutrogena Hydro Boost Night Pressed Serum, 1.7 oz | Hyaluronic Acid & Antioxidants, Hydrating Face Moisturizer, Restores & Revitalizes Skin Overnight, Normal to Extra Dry Skin
Price
$19.97
Rating
4.5
Reviews
11.8K
Latest month sales
B0DL7MSKY6
Tide Oxi Boost Power PODS Laundry Detergent Pacs, 63 Count, Set-In Stain Removal + Oxi Power, laundry soap detergent pacs
Unlock to view ASIN details and product titles
Price
$25.12
Rating
4.8
Reviews
4.6K
Latest month sales
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