Body Armor Lyte Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Armor Lyte sales on Amazon US totaled 397,900 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $5,112,031 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.7% of unit volume and 29.5% of revenue, while a typical listing is priced at $15.14. The keyword itself pulled 45,149 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the body armor lyte Top 50 moved 3,823,000 units and $48,697,222 in cumulative sales — an average of 318,583 units and $4,058,102 per month. Monthly throughput topped out at 450,000 units in June 2026 and dipped to 237,000 in May 2026, leaving the latest reading 48.4% higher than August 2025.
Body Armor Lyte Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
397.9K
▼ 11.8% MoM
Monthly Revenue 2026/07
$5.1M
▼ 12.6% MoM
Top 10 Market Share 2026/07
37.7%
Body Armor Lyte Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body armor lyte listing on Amazon US in July 2026 is ASIN B00F9VCQ2A (Brand: Sparkling Ice), which sold 20,000 units at $12.47 apiece — equal to 5.0% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $1,507,000 in July 2026 — 37.7% of unit volume and 29.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Armor Lyte' on Amazon
July 2026
Is 37.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00F9VCQ2A
Sparkling Ice Purple Variety Pack, Flavored Water, Zero Sugar, with Vitamins and Antioxidants, 17 fl oz, 12 count (Black Raspberry, Cherry Limeade, Orange Mango, Kiwi Strawberry)
20K
▼ 33.3%vs. prior month
$248.8K
latest month
12-month trend
B08LHG4TZL
Propel, 3 Flavor Variety Pack, Zero Calorie Sports Drinking Water with Electrolytes and Vitamins C&E, 16.9 Fl Oz (Pack of 12)
20K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B0DT26CTT6
Gatorade G Zero Sports Drink, Glacier Freeze, Glacier Cherry, Berry Variety Pack, 12 Fl Oz (Pack of 18)
20K
▲ 0.0%vs. prior month
$239.6K
latest month
12-month trend
B0DT2BHL52
Gatorade Thirst Quencher, Fruit Punch, Glacier Cherry, Cool Blue Variety Pack, 12 Fl Oz (Pack of 18)
20K
▲ 0.0%vs. prior month
$239.6K
latest month
12-month trend
B0FVFQP7RF
Mountain Dew Baja Cabo Citrus Zero Sugar 12 Fl Oz Cans (Pack of 12)
20K
▲ 100.0%vs. prior month
$119.4K
latest month
12-month trend
B01BKBWCDU
POWERADE Electrolyte Enhanced Zero Sugar Grape Sports Drink, 20 Ounce (Pack of 8) | Sugar-free Sport Beverage Enhanced with Electrolytes | 50% More Electrolytes vs. the Leading Sports Drink (per 12oz serving)*
10K
▲ 0.0%vs. prior month
$64.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Body Armor Lyte Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gatorade is the best-performing body armor lyte brand in July 2026, moving 40,000 units across 2 ASINs for 26.7% of Top 10 volume. Sparkling Ice follows with 30,000 units (20.0%), ahead of Propel on 20,000 units (13.3%).
With 6 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.74 to $13.72, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gatorade
2 ASINs in Top 10
26.7%
Units
40K
Revenue
$479.2K
Avg. price
$11.98
B0DT26CTT6
$11.98·★4.8·2.8K revsGatorade G Zero Sports Drink, Glacier Freeze, Glacier Cherry, Berry Variety Pack, 12 Fl Oz (Pack of 18)
Units sold20KB0DT2BHL52
$11.98·★4.8·2.7K revsGatorade Thirst Quencher, Fruit Punch, Glacier Cherry, Cool Blue Variety Pack, 12 Fl Oz (Pack of 18)
Units sold20K
Sparkling Ice
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$378.4K
Avg. price
$13.72
B00F9VCQ2A
$12.47·★4.7·24.4K revsSparkling Ice Purple Variety Pack, Flavored Water, Zero Sugar, with Vitamins and Antioxidants, 17 fl oz, 12 count (Black Raspberry, Cherry Limeade, Orange Mango, Kiwi Strawberry)
Units sold20KB006FUL3XC
$14.97·★4.7·14.2K revsSparkling Ice, Coconut Pineapple Sparkling Water, Zero Sugar Flavored Water, with Vitamins and Antioxidants, Low Calorie Beverage, 17 fl oz Bottles (Pack of 12)
Units sold10K
Propel
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$194.8K
Avg. price
$9.74
B08LHG4TZL
$9.74·★4.8·5.1K revsPropel, 3 Flavor Variety Pack, Zero Calorie Sports Drinking Water with Electrolytes and Vitamins C&E, 16.9 Fl Oz (Pack of 12)
Units sold20K
Trending Body Armor Lyte Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07RK366J3 booked 10K units at $5.97, with ▲ 0.0% MoM change. On the growth side, B0DP3GW1YW leads positive momentum with ▲ 166.7% MoM growth on 8K units, with B0FVFQP7RF close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07RK366J3
BODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 12 Fl Oz Bottles (8 Pack), Flavored Coconut Water with B Vitamins & Antioxidants | Coconut Water Hydration Drink, Flavored Water Sport Beverage, 590mg Electrolytes, Natural Flavors & Sweeteners + Antioxidants
Price
$5.97
Rating
4.8
Reviews
3K
Latest month sales
B0DP3GW1YW
ZOA Zero Sugar Energy Drink, Tropical Variety Pack, 12 Pack, 12 Fl Oz | With Electrolytes, Vitamins B and C, supporting hydration with 160 mg plant based caffeine from green tea and green coffee
Price
$24.99
Rating
4.6
Reviews
465
Latest month sales
B0FVFQP7RF
Mountain Dew Baja Cabo Citrus Zero Sugar 12 Fl Oz Cans (Pack of 12)
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.5
Reviews
1.2K
Latest month sales
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