Clear Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clear Protein Powder sales on Amazon US totaled 549,700 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $22,090,021 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.8% of unit volume and 72.8% of revenue, while a typical listing is priced at $41.12. The keyword itself pulled 74,996 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the clear protein powder Top 50 moved 5,314,400 units and $205,365,927 in cumulative sales — an average of 442,867 units and $17,113,827 per month. Monthly throughput topped out at 582,100 units in June 2026 and dipped to 278,100 in May 2026, leaving the latest reading 34.1% higher than August 2025.
Clear Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
549.7K
▼ 5.6% MoM
Monthly Revenue 2026/07
$22.1M
▼ 4.9% MoM
Top 10 Market Share 2026/07
72.8%
Clear Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clear protein powder listing on Amazon US in July 2026 is ASIN B07978VPPH (Brand: THORNE), which sold 100,000 units at $44.00 apiece — equal to 18.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $16,086,400 in July 2026 — 72.8% of unit volume and 72.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clear Protein Powder' on Amazon
July 2026
Is 72.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07978VPPH
THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
100K
▲ 0.0%vs. prior month
$4.4M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B00CX3ASFE
Benefiber Prebiotic Fiber Supplement Powder, Unflavored, 250 Teaspoons | Plant-based Prebiotic Fiber Powder, Sugar-Free, Dissolves Clear and Tasteless, GLP-1 Support for Digestive Health
40K
▲ 0.0%vs. prior month
$925.6K
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
B085Z9P87K
Momentous Creatine Monohydrate Powder, 5g per Serving, Unflavored | Supports Lean Muscle, Strength, Recovery, & Cognitive Function, NSF Certified for Sport, Non-GMO & Gluten-Free (90 Servings)
30K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Clear Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
THORNE is the best-performing clear protein powder brand in July 2026, moving 100,000 units across 1 ASIN for 25.0% of Top 10 volume. vital proteins follows with 90,000 units (22.5%), ahead of Benefiber on 40,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 57.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.98 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
THORNE
1 ASIN in Top 10
25.0%
Units
100K
Revenue
$4.4M
Avg. price
$44.00
B07978VPPH
$44.00·★4.7·17.7K revsTHORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Units sold100K
vital proteins
1 ASIN in Top 10
22.5%
Units
90K
Revenue
$3.9M
Avg. price
$42.99
B00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Benefiber
1 ASIN in Top 10
10.0%
Units
40K
Revenue
$925.6K
Avg. price
$22.98
B00CX3ASFE
$22.98·★4.7·9.5K revsBenefiber Prebiotic Fiber Supplement Powder, Unflavored, 250 Teaspoons | Plant-based Prebiotic Fiber Powder, Sugar-Free, Dissolves Clear and Tasteless, GLP-1 Support for Digestive Health
Units sold40K
Trending Clear Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00SCO8AA8 booked 10K units at $33.37, with ▲ 0.0% MoM change. On the growth side, B06ZZ3PJQD leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0FC6XZHJP close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00SCO8AA8
Isopure Zero Carb Whey Isolate Protein Powder, Unflavored 1 LB | 25g Protein Per Serving, 100% Whey Protein Isolate, Gluten Free, with Added Vitamins for Immune Support & Muscle Recovery
Price
$33.37
Rating
4.4
Reviews
40.4K
Latest month sales
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B0FC6XZHJP
Transparent Labs 100% Pea Protein Powder - 28g Organic Plant Protein per Serving, Clean Pea Isolate Powder, USDA Organic, Vegan, Gluten-Free, Sugar-Free, Non-GMO - 30 Servings, Chocolate
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.3
Reviews
95
Latest month sales
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