Boldify Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boldify sales on Amazon US totaled 197,100 units in July 2026 (▼ 31.9% vs. the prior month), generating an estimated $4,738,184 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 74.2% of revenue, while a typical listing is priced at $23.14. The keyword itself pulled 19,105 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the boldify Top 50 moved 2,780,800 units and $62,741,995 in cumulative sales — an average of 231,733 units and $5,228,500 per month. Monthly throughput topped out at 289,300 units in June 2026 and dipped to 140,600 in May 2026, leaving the latest reading 7.9% lower than August 2025.
Boldify Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
197.1K
▼ 31.9% MoM
Monthly Revenue 2026/07
$4.7M
▼ 31.0% MoM
Top 10 Market Share 2026/07
73.6%
Boldify Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boldify listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 20.3% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 145,000 units and $3,514,200 in July 2026 — 73.6% of unit volume and 74.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boldify' on Amazon
July 2026
Is 73.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B0012BNVE8
Men's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
B000YACKO0
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
20K
▼ 71.4%vs. prior month
$440K
latest month
12-month trend
B071936ZBD
COLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B08N1D4V9D
Boldify Hairline Powder, Root Touch Up Hair Color Black 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
8K
▼ 11.1%vs. prior month
$143.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Boldify Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing boldify brand in July 2026, moving 40,000 units across 1 ASIN for 27.6% of Top 10 volume. Boldify follows with 32,000 units (22.1%), ahead of Rogaine on 30,000 units (20.7%).
With 7 brands splitting the Top 10 and 70.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.66 to $49.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
1 ASIN in Top 10
27.6%
Units
40K
Revenue
$388K
Avg. price
$9.66
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40K
Boldify
4 ASINs in Top 10
22.1%
Units
32K
Revenue
$564.1K
Avg. price
$17.21
B08N1CWL7S
$14.99·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold10KB08N1D4V9D
$17.95·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Black 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold8KB08N1BTF6F
$17.94·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Medium Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold7KB08N1BLW1C
$17.95·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Light Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold7K
Rogaine
1 ASIN in Top 10
20.7%
Units
30K
Revenue
$1.5M
Avg. price
$49.97
B0012BNVE8
$49.97·★4.2·28.7K revsMen's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
Units sold30K
Trending Boldify Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GWKL8SBQ booked 5K units at $27.00. On the growth side, B0GCPLH1TW leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B084P3G5G3 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GWKL8SBQ
LAURA GELLER Root Touch-Up Hair & Brows, Root Cover, Medium Brown
Price
$27.00
Rating
4.0
Reviews
138
Latest month sales
B0GCPLH1TW
Thick Fiber Hair Fibers for Women & Men with Thinning Hair (Black) 12g, Hair Loss Concealer, Covers Bald Spots, Hairline & Sparse Areas, Natural Fuller Looking Hair
Price
$14.00
Rating
4.3
Reviews
463
Latest month sales
B084P3G5G3
BOLDIFY Hair Fibers for Thinning Hair, for Women & Men, Dark Brown 12g | Instantly Fills Thinning & Fine Hair for a Fuller, Thicker Look - Thin Spot Cover Up - Hair Building Fibers & Hair Powder
Unlock to view ASIN details and product titles
Price
$14.80
Rating
4.3
Reviews
30.9K
Latest month sales
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