Loreal Hicolor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Hicolor sales on Amazon US totaled 147,700 units in July 2026 (▼ 6.0% vs. the prior month), generating an estimated $1,601,911 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 41.4% of revenue, while a typical listing is priced at $12.82. The keyword itself pulled 21,660 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the loreal hicolor Top 50 moved 1,482,000 units and $16,639,563 in cumulative sales — an average of 123,500 units and $1,386,630 per month. Monthly throughput topped out at 157,100 units in June 2026 and dipped to 79,400 in May 2026, leaving the latest reading 31.4% higher than August 2025.
Loreal Hicolor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147.7K
▼ 6.0% MoM
Monthly Revenue 2026/07
$1.6M
▼ 9.5% MoM
Top 10 Market Share 2026/07
51.5%
Loreal Hicolor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal hicolor listing on Amazon US in July 2026 is ASIN B07M8Q6237 (Brand: COLORCHARM), which sold 10,000 units at $6.39 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 76,000 units and $662,740 in July 2026 — 51.5% of unit volume and 41.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Hicolor' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07M8Q6237
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B08PVHXKG3
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0DKJY2Z9Y
COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
9K
▼ 10.0%vs. prior month
$120.2K
latest month
12-month trend
B0011DRT9K
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
8K
▲ 14.3%vs. prior month
$86.3K
latest month
12-month trend
B0BMF1G6LB
Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Loreal Hicolor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLORCHARM is the best-performing loreal hicolor brand in July 2026, moving 19,000 units across 2 ASINs for 25.0% of Top 10 volume. Yexixsr follows with 10,000 units (13.2%), ahead of Clairol Professional on 10,000 units (13.2%).
Volume is spread across 8 brands, with the top three holding 51.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $11.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLORCHARM
2 ASINs in Top 10
25.0%
Units
19K
Revenue
$200.1K
Avg. price
$11.67
B07M8Q6237
$6.39·★4.6·9.3K revsCOLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
Units sold10KB0DKJY2Z9Y
$16.94·★4.7·3.9K revsCOLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
Units sold9K
Yexixsr
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
Units sold10K
Clairol Professional
2 ASINs in Top 10
13.2%
Units
10K
Revenue
$66.1K
Avg. price
$6.79
B07D8X4SRJ
$7.44·★4.7·6K revsClairol Professional Pure White 20 Volume Hair Developers | For Lightening & Gray Coverage
Units sold5KB07GRF4RX9
$6.15·★4.7·6.9K revsClairol Professional Crème Permanente 20 Volume Hair Developers | For Coloring, Lightening & Lifting with Deep Conditioning Formula
Units sold5K
Trending Loreal Hicolor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07GRF4RX9 booked 5K units at $6.15, with ▲ 25.0% MoM change. On the growth side, B07K45PS19 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B000WSF41A close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GRF4RX9
Clairol Professional Crème Permanente 20 Volume Hair Developers | For Coloring, Lightening & Lifting with Deep Conditioning Formula
Price
$6.15
Rating
4.7
Reviews
6.9K
Latest month sales
B07K45PS19
iroiro Premium Natural Semi-Permanent Hair Color 310 Neon Pink (4oz)
Price
$12.95
Rating
4.5
Reviews
1.8K
Latest month sales
B000WSF41A
Punky Colour Flamingo Pink Semi Permanent Hair Color – Vibrant Pink Hair Dye, Vegan & Cruelty-Free Conditioning Formula, Lasts Up to 35 Washes, 3.5 fl oz
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.5
Reviews
3.2K
Latest month sales
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