Bleach Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bleach Hair sales on Amazon US totaled 201,550 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $3,269,681 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 73.3% of revenue, while a typical listing is priced at $12.26. The keyword itself pulled 15,194 Amazon queries over the same period (▼ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the bleach hair Top 50 moved 1,899,450 units and $29,357,781 in cumulative sales — an average of 158,288 units and $2,446,482 per month. Monthly throughput topped out at 213,500 units in June 2026 and dipped to 101,550 in May 2026, leaving the latest reading 40.6% higher than August 2025.
Bleach Hair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
201.6K
▼ 5.6% MoM
Monthly Revenue 2026/07
$3.3M
▼ 11.0% MoM
Top 10 Market Share 2026/07
61.5%
Bleach Hair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bleach hair listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 24.8% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 124,000 units and $2,397,730 in July 2026 — 61.5% of unit volume and 73.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bleach Hair' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B07M8Q6237
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B08PVHXKG3
Yexixsr 5Pcs Hair Bleach Kit, Hair Dye Brush, Hair Color Bowl, Clip | Professional Salon Hair Coloring Products for Hair Highlighting and Hair Bleaching at Home
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0DM9K58LM
Sally Hansen Bleach Cream for Facial & Body Hair | Vegan Formula with Glycerin | All Skin Types
10K
▲ 0.0%vs. prior month
$56.4K
latest month
12-month trend
B0GHSXYY3Z
Olaplex N°.3PLUS Hair Repair Pre-Shampoo Treatment | Repairs Damage | Protein-Free, Color-Safe Formula for All Hair Types; Use Every 1–3 Washes or Daily as Desired
10K
▼ 66.7%vs. prior month
$335K
latest month
12-month trend
B0011DRT9K
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
8K
▲ 14.3%vs. prior month
$86.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bleach Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing bleach hair brand in July 2026, moving 50,000 units across 1 ASIN for 40.3% of Top 10 volume. Clairol Professional follows with 11,000 units (8.9%), ahead of COLORCHARM on 10,000 units (8.1%).
Volume is spread across 9 brands, with the top three holding 57.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
40.3%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Clairol Professional
2 ASINs in Top 10
8.9%
Units
11K
Revenue
$202.6K
Avg. price
$19.80
B0CWPMRYMJ
$18.67·★4.7·3.9K revsClairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening
Units sold6KB084D2165G
$20.94·★4.6·19.3K revsClairol Professional Shimmer Lights Purple Shampoo | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
Units sold5K
COLORCHARM
1 ASIN in Top 10
8.1%
Units
10K
Revenue
$79.9K
Avg. price
$7.99
B07M8Q6237
$7.99·★4.6·9.3K revsCOLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
Units sold10K
Trending Bleach Hair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00X3N4I3G booked 7K units at $7.84, with ▲ 75.0% MoM change. On the growth side, B0CWPKYKWF leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B00C0YZBJE close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00X3N4I3G
jolen cream bleach 30ml mild
Price
$7.84
Rating
4.5
Reviews
5.3K
Latest month sales
B0CWPKYKWF
Clairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening
Price
$5.99
Rating
4.7
Reviews
3.9K
Latest month sales
B00C0YZBJE
Salerm Color Reverse
Unlock to view ASIN details and product titles
Price
$21.25
Rating
4.3
Reviews
4.9K
Latest month sales
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