Just For Men Mustache And Beard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Just For Men Mustache And Beard sales on Amazon US totaled 167,700 units in July 2026 (▼ 4.2% vs. the prior month), generating an estimated $2,305,564 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 42.4% of revenue, while a typical listing is priced at $16.24. The keyword itself pulled 16,925 Amazon queries over the same period (▼ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the just for men mustache and beard Top 50 moved 1,950,750 units and $27,606,100 in cumulative sales — an average of 162,563 units and $2,300,508 per month. Monthly throughput topped out at 194,300 units in December 2025 and dipped to 104,150 in May 2026, leaving the latest reading 7.0% higher than August 2025.
Just For Men Mustache And Beard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
167.7K
▼ 4.2% MoM
Monthly Revenue 2026/07
$2.3M
▼ 8.7% MoM
Top 10 Market Share 2026/07
50.7%
Just For Men Mustache And Beard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold just for men mustache and beard listing on Amazon US in July 2026 is ASIN B0829M59K8 (Brand: Just for Men), which sold 20,000 units at $9.99 apiece — equal to 11.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 85,000 units and $978,200 in July 2026 — 50.7% of unit volume and 42.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Just For Men Mustache And Beard' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0829M59K8
Just for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
20K
▲ 0.0%vs. prior month
$218.2K
latest month
12-month trend
B00IDCV49I
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B071RLRZ39
Just for Men Control GX Beard Wash, Gradually Reduces Grey, 4 Fl Oz (1 Pk) | Control GX Beard Wash gradually reduces grays in facial hair with each wash. Keratin strenthens and thickens hair.
10K
▲ 0.0%vs. prior month
$109.4K
latest month
12-month trend
B00M49SG0Q
Honest Amish Beard Oil for Men, 7+ Natural Oils, Mineral Oil Free, 2 Oz | Nourishing Oil Blend Hydrates Skin and Beard for a Healthy Shine, Ideal for Daily Grooming Routines
8K
▲ 0.0%vs. prior month
$97.4K
latest month
12-month trend
B000GCY0HG
Just For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium-Dark Brown, M-40, Pack of 1 (Packaging May Vary)
8K
▲ 0.0%vs. prior month
$94.7K
latest month
12-month trend
B002ED3IP0
JUST FOR MEN Mustache & Beard Dye, Keratin, Black M-60 (1 Pack) | Mustache & Beard color black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
6K
▼ 14.3%vs. prior month
$71.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Just For Men Mustache And Beard Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Just for Men is the best-performing just for men mustache and beard brand in July 2026, moving 77,000 units across 9 ASINs for 90.6% of Top 10 volume. Honest Amish follows with 8,000 units (9.4%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.94 to $11.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Just for Men
9 ASINs in Top 10
90.6%
Units
77K
Revenue
$880.8K
Avg. price
$10.94
B0829M59K8
$9.99·★4.4·21.9K revsJust for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
Units sold20KB00IDCV49I
$9.83·★4.6·9.7K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold10KB071RLRZ39
$10.97·★4.2·15.1K revsJust for Men Control GX Beard Wash, Gradually Reduces Grey, 4 Fl Oz (1 Pk) | Control GX Beard Wash gradually reduces grays in facial hair with each wash. Keratin strenthens and thickens hair.
Units sold10KB000GCY0HG
$11.97·★4.6·4.1K revsJust For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium-Dark Brown, M-40, Pack of 1 (Packaging May Vary)
Units sold8KB002ED3IP0
$10.88·★4.6·8.9K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Black M-60 (1 Pack) | Mustache & Beard color black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold6KB00IDCV0ZG
$11.97·★4.6·5.1K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Light Brown M-25 (1 Pack) | Mustache & Beard color light brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold6KB010PPOTMY
$10.88·★4.6·4.3K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Real Black M-55 (1 Pack) | Mustache & Beard color real black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold6KB0829LV2SZ
$9.97·★4.4·15.6K revsJust for Men Control GX 2-in-1 Shampoo & Conditioner, 4 Fl Oz (1 Pack) | Control GX 2-in-1 cleanses, conditions, and gradually reduces grays. Keratin strengthens and thickens hair.
Units sold6KB002ECZEVM
$11.97·★4.6·5.5K revsJust for Men Mustache & Beard Dye, Keratin, Light-Medium Brown M-30 (1 Pk) | Mustache & Beard color light-medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin.
Units sold5K
Honest Amish
1 ASIN in Top 10
9.4%
Units
8K
Revenue
$97.4K
Avg. price
$11.95
B00M49SG0Q
$11.95·★4.5·31.4K revsHonest Amish Beard Oil for Men, 7+ Natural Oils, Mineral Oil Free, 2 Oz | Nourishing Oil Blend Hydrates Skin and Beard for a Healthy Shine, Ideal for Daily Grooming Routines
Units sold8K
Trending Just For Men Mustache And Beard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08DFF5Q3N leads positive momentum with ▲ 233.3% MoM growth on 3K units, with B000NSTYOC close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08DFF5Q3N
Scotch Porter Conditioning Beard Balm for Men, Warm Spice & Musk | Smooth, Shape, Moisturize & Soften Coarse, Dry Facial Hair for a Well-Groomed Beard – Original Scent, 3 oz. Jar
Price
$14.97
Rating
4.5
Reviews
3.9K
Latest month sales
B000NSTYOC
JUST FOR MEN Mustache & Beard Dye, Keratin, Dark Brown M-45 (3 Pack) | Mustache & Beard color dark brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Price
$18.58
Rating
4.6
Reviews
4.7K
Latest month sales
B00DYY348Y
JUST FOR MEN Mustache & Beard Dye, Keratin, Dark Brown M-45, (1 Pack) | Mustache & Beard color dark brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.6
Reviews
4.3K
Latest month sales
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